Revolutionizing branded communication with streamlined technology and unparalleled scale globally

First Orion, a global leader in branded communication solutions, announced the launch of its next-generation platform, Global Exchange. This platform will set a new industry benchmark for seamless, scalable, and secure branded calling experiences across Europe and other key regions.

A New Era in Digital Communication
Developed through years of innovation and guided by invaluable customer feedback, the new version of First Orion’s Global Exchange redefines how carriers manage and deploy calling services. Key advancements include:

Marketing Technology News: MarTech Interview with Tejas Manohar, Co-CEO @ Hightouch

• Streamlined Customer Portal: A redesigned, intuitive interface that safely and securely accelerates onboarding and reduces time to brand, enabling direct and self-service customers to launch their services faster than ever.
  
  
• Optimized Back-End Infrastructure: Comprehensive API and data structure refinements ensure real-time data accuracy, reduce latency, and drive down overall system costs.
  
  
• Enhanced Global Scalability: Engineered for international operations, the Global Exchange empowers non-U.S. brands and carriers across Europe and other key regions to seamlessly manage cross-border calling services. Further carrier integrations and technology partners are on the horizon.
  
  
• Improved Customer Experience: The upgrade improves overall system performance and reliability while expanding usability and flexibility.

Marketing Technology News: Leveraging Martech and Marketing Automation for Brand Consistency and Content Quality

“The Global Exchange is a transformative milestone for First Orion and our global partners,” said Josh Whitehurst, Head of Product at First Orion. “With this new version of our platform, we have reimagined our core technology to deliver real-time insights, faster deployment, and unmatched scalability. This allows brands to connect through a single interface and easily extend their branded calling to multiple geographies.”

Scheduled for deployment in the second quarter, this new exchange underscores First Orion’s commitment to continuous innovation. First Orion has set the stage for further expansion of its branded calling across global markets.