More than 80 brand marketers targeting U.S. and Latin American audiences will be participating at the Portada Live Marketing Conference in Miami on March 31, 2022. The conference program is designed to maximize peer-to-peer learning and 1:1 interaction in a comfortable setting. It will include knowledge-sharing sessions and presentations by major brand leaders, as well as VIP lunch and dinner functions. A complementary virtual format will enhance content and networking opportunities.

Driven by brand marketers belonging to the Portada network who represent the most dynamic sectors of the U.S. and Latin American economies, the Portada Live marketing conferences are designed to maximize knowledge-sharing and 1:1 interactions. In Miami, brand leaders will discuss key topics in knowledge-sharing sessions including the below:

• Capitalizing on brand purpose to create brand equity and business value – The Curacao Story. Ariela Nerubay, CMO & EVP of Marketing, Curacao interviewed by Seraj Bharwani, Chief Strategy Officer, AcuityAds.
• Choosing the Right Celebrity for Your Brand: A Fireside Chat with Bette Ann Fialkov, Head of Entertainment & Culture, Hims & Hers.
• Effective Marketing in 2022: In the midst of mind-wobbling technological innovation, marketing is being challenged with intensifying demands to be more transparent and trustworthy, and more inclusive and diverse. Three leaders will present case studies on how they are working on a pathway to marketing success.
  Maurizio Angelone, CEO, Digital Reef
  Additional speakers to be announced!

More sessions and speakers to be announced!

The conference will also include a VIP lunch and dinner functions as well as customized workshops. Participants will share knowledge with and provide solutions to brand marketing leaders in the Portada Council system. In order to ensure the safety of attendees, all participants will have to provide proof of COVID-19 vaccination.

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Complementary Virtual Format Enhances Content and Networking Opportunities

In addition, a complementary virtual event format will enable globally based participants to attend the event virtually, including the participation in 1:1 meetings with both in-person and other virtual attendees. The event’s virtual format will also include the following sessions:

Brand Marketer Challenge: Are CPG Brands and Online Marketplaces Frenemies?

Speakers: Guillermo Rivera, VP Marketing (Founding Team), Merama, Salvador Padron, Sr. Director, Sabritas, Ruffles and Paketaxo Marketing, Pepsi, Moises Leiferman, Sr. Manager Omni Channel, Perfetti Van Melle

Beyond Social Listening: Using social & consumer intelligence to drive strategy
Speaker: Ana Marin Consuegra, Digital Marketing Manager, Coppel

DEI Marketing: How to create and communicate DEI initiatives to internal stakeholders and consumers. Cesar A. Lostaunau, Director Growth Markets/Diversity & Inclusion, Century 21 Real Estate LLC and Ronald Bautista, Vice President, Underbanked Marketing Strategy, JPMorgan Chase & Co.

2022 Soccer World Cup: Leveraging consumer insights and technology to engage 3.5 billion viewers

Manuel Medina Riverroll, Sr. Marketing & PR Director, Hisense Mexico

Already confirmed Partners of Portada Live include:

• Aspire
• Canela Media
• Futbol Sites
• illumin
• Meltwater
• Vevo

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