Browsing Tag

brand marketing

Peer-to-Peer Marketing Platform Ripple Street Announces Alice Hawari as Vice President of Marketing

Ripple Street, the leading peer-to-peer marketing platform that matches brands with their ideal consumers, announced Alice Hawari as Vice President of Marketing. At Ripple Street, Hawari will focus on accelerating and enabling revenue growth by strengthening the company’s market position—from marketing strategy, branding, messaging and thought leadership to community development and product experiences. Through a data-driven lens, Hawari will be responsible for testing new channels and determining the ideal marketing mix for…

The Definitive Guide to Instagram Hashtag Strategy

How good is your Instagram hashtag strategy? As the year draws to an end, we have identified the top Instagram tactics that would serve you well in 2021. Instagram Hashtags categorize your content and make it easy to get discovered by users. They are free, display less of a learning curve, and reach out to the people relevant to your business. They help you to gain more followers, increase engagement, and reach and spread the word about your brand. Hashtags are an alternative option to engage and grow organically the…

Icon Source Opens Series a in Pursuit of $3.5 Million to Drive Expansion

On Demand Athlete Marketplace Ideally Timed As Emerging Market of Athlete Influencers Bring In Next Generation of Brand Marketing Icon Source, a digital marketplace that connects aspiring brands and athletes, announces the opening of its Series A funding round. With commitments confirmed from existing and new investors, the company is projected to close $3.5 million in early 2021. The funds will be used to expand Icon Source’s footprint and further its position as the leading resource for brands to gain instant access to…

Marchex Launches Marketing Edge, AI-Fueled Conversational Analytics Solution

Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads  Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating conversations back to the specific marketing campaigns that generated them. Marketing Edge captures conversational data across multiple…

Brands Are Missing Out on Thousands in Uncollected Ad Music Royalties

As YouTube vlogger Joe Wicks found out earlier this year, copyright surrounding music is a complicated beast. The Body Coach - who shot to fame during lockdown - was forced to conduct his workout sessions without backing music after he was initially banned from playing George Ezra tracks by the musician’s record label, until Ezra’s mum stepped in. The complexities around music copyright laws are further exacerbated by the fact that the law differs depending on where you are in the world. Just this last week we read about…

Digital Marketing Pioneer Kolin Kleveno Joins Leading Independent Shop Tinuiti as SVP, Addressable Audiences

Kleveno will lead addressable audience team to advance targeting and measurement Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, has appointed Kolin Kleveno as its first senior vice president, Addressable Audiences. In the newly created role, Kleveno will oversee the innovation, integration and synergy for the Addressable Audience division; comprised of nearly 100 people across the programmatic display and paid social media teams. He will report to Tinuiti’s…

Epsilon Launches Industry’s First Solution to Prove the Impact of Brand Campaigns at the Individual Level

Epsilon announced the launch of its new digital media branding solution, the industry’s first offering for measuring brand consideration at the individual level, and at scale. Instead of relying on self-reported survey results from relatively small sample groups, Epsilon’s branding solution measures brand consideration by looking at the behaviors of every consumer messaged. The consideration rate metric is calculated as the percentage of messaged consumers who later visited a brand’s website, opened a brand’s app or email,…

The Problem with Perception: Why Marketers Must Rely on Data to Make Decisions

According to Nielsen’s Annual Marketing Report, which surveyed over 350 marketers globally, organizations often base their investments in digital marketing and advertising on perceived value, even when the effectiveness of those investments cannot be readily verified. But with their brands’ reputations and sales on the line, why do so many marketing departments pour resources into tactics they don’t have the data to justify? To illustrate, when asked to rank the most effective paid digital media channels, surveyed…

UM’s Global “Consumer Demand Forecaster” Model Helps Marketers Predict Consumer Demand Levels through COVID-19 Crisis

Machine Learning Model Uses Advanced Analytics to Forecast Consumer Behavior across 10 Categories and 15 Countries First Report on Automotive, Insurance and Food Delivery Suggests Greater Rebound in U.S. vs U.K. across Adversely Impacted Categories UM, the global marketing and media agency network of IPG Mediabrands, released the Consumer Demand Forecaster, its proprietary machine learning model that predicts the rise and fall of consumer demand in various markets amidst the COVID-19 crisis. The accompanying series of…

Alluvion Communications Signs on with Connected2Fiber to Gain Insight Into and Engage Thousands of Serviceable Locations

Connected2Fiber, the location engagement platform for network buyers and sellers, announced today that Alluvion Communications, a premier provider of bespoke voice, data, and fiber solutions, has signed on to Connected2Fiber's Connected World platform to unlock a variety of capabilities aimed at driving revenue growth. The platform will specifically help Alluvion identify thousands of additional serviceable commercial locations, primarily in Arizona, and drive intelligence and automation into the prioritization and pursuit…

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

BrandMuscle Receives Highest Possible Score in Market Presence Category BrandMuscle, the industry leader in integrated local and channel marketing, today announced Forrester Research has positioned BrandMuscle as a leader in its report, The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020. We believe this recognition further validates BrandMuscle’s continuous, 20-year innovation and deep industry expertise in through-channel marketing automation (TCMA) solutions. Forrester evaluated 13 of the most significant…

Acosta Analyzes Evolution of US Shopper Behavior Amid Growing Threat of COVID-19

New research finds online ordering is ramping up; more shoppers are making additional stock-up trips Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, today released its second round of research providing insight into how consumer shopping habits are continuing to evolve amid the COVID-19 pandemic. The report, which found 28 percent of online grocery shoppers made their first-ever online grocery order in March due to COVID-19, also provides guidance to help retailers and…

AttackIQ Strengthens Leadership Team with New Chief Marketing Officer and Senior Director of Cybersecurity Strategy and Policy

Nutanix Alum Julie O’Brien and Former Pentagon Chief Strategy Officer for Cyber Policy Jonathan Reiber Join AttackIQ’s Mission to Deliver Threat-Informed Cybersecurity AttackIQ, the leading independent vendor of breach and attack simulation solutions, today announced the appointments of Julie O'Brien as chief marketing officer (CMO) and Jonathan Reiber as senior director of cybersecurity strategy and policy. “Jonathan will be an incredible asset to AttackIQ as we continue to strengthen our leadership position in the…

Miaozhen Systems: 31.9% of Digital Ad Traffic Was Invalid in China 2019, Costing the Industry 28 Bil RMB

Miaozhen Systems, China's leading omni measurement and business intelligence analytics solutions provider, has found that 31.9% of all online advertising traffic in China was invalid in 2019, costing the China brand marketing industry an estimated 28 billion RMB. The report, "China Digital Advertising Invalid Traffic Report in 2019", is the first of its kind to examine invalid traffic in new advertising formats and media. In addition to PC and mobile ads, this report analyzed the state of invalid data in NEW TV ads,…

DMI Honored with Five Local American Advertising Federation Awards

DMI's Digital Experience Agency Takes Gold and Silver at Local DC ADDY® Awards DMI's Brand Marketing and Customer Experience Business Unit has been honored by the American Advertising Federation's Washington DC (AAF DC) chapter with five DC ADDY Awards. The awards were presented in March for excellence on behalf of two DMI clients, the Internet & Television Association (NCTA) and the International Spy Museum. "These awards showcase the tremendous creativity and business value our agency brings to bear for DMI's…

VideoAmp Acquires Cross-Channel Attribution Platform Conversion Logic

Bolstering and Extending VideoAmp's TV Attribution Capabilities VideoAmp, Inc., the interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has acquired Conversion Logic LTD and will be integrating key assets from the leading cross-channel attribution solutions provider into its own privacy-compliant suite of solutions, further enabling marketers and media owners to optimize their entire portfolio of linear TV, OTT and digital media to…

Seamless Search-to-Social with Market Reach

Realtor.com helps professionals grow and cultivate leads as spring home buying season begins Cutting through the clutter of digital home search just got a bit easier for agents and brokers across the country with Market Reach, a new lead generation and brand marketing solution from realtor.com. As home shoppers consider their next move, the home search is often top-of-mind. Even when they're not actively searching for listings online, chances are they're thinking about the process. Market Reach applies behavioral…

Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada’s New Survey

Portada's Survey "What Brand Marketers Need From Martech in 2020", Has Found That Advertising Technologies for Audiovisual Media (Addressable TV, Video, Digital Audio and Display, and Programmatic) Are the Main Investments Items for Brand Marketing in 2020 Portada has conducted a poll to explore in which martech areas marketers plan to invest more in 2020. The survey "What Brand Marketers Need from MarTech in 2020" sheds light on the structure of the growth of MarTech expenditures. Based on a poll of 100 brand marketers…

Brand Velocity Partners Acquires Iconic Footwear Company

New Breed Firm With Both PE and Brand Marketing Expertise Kicks Into Gear Brand Velocity Partners (BVP), a private equity (PE) firm focused on acquiring lower-middle market consumer businesses in search of marketing muscle, announced it has purchased Original Footwear Inc. Original Footwear, with its Altama and Original S.W.A.T. brands, is globally known for its military and law enforcement footwear and, to be announced tomorrow, an expanded line of consumer active and fashion footwear. This is the first deal…

Behind Brand Storytelling: What Makes Your Website Story Work

More often than not, when people hear the word storytelling, they think of novels, short stories, poetry. But as the world is moving forward, driving forth every existing concept, no idea remains unchanged. Storytelling is no exception—it’s becoming a pivotal foundation of Content and Brand Marketing. When telling the story of your brand on your website and social media, in email newsletters and videos, what is it that you should always focus on? Your target audience, of course. Character-driven storytelling is relatable,…