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brand marketing

VideoAmp Acquires Cross-Channel Attribution Platform Conversion Logic

Bolstering and Extending VideoAmp's TV Attribution Capabilities VideoAmp, Inc., the interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has acquired Conversion Logic LTD and will be integrating key assets from the leading cross-channel attribution solutions provider into its own privacy-compliant suite of solutions, further enabling marketers and media owners to optimize their entire portfolio of linear TV, OTT and digital media to…

Seamless Search-to-Social with Market Reach

Realtor.com helps professionals grow and cultivate leads as spring home buying season begins Cutting through the clutter of digital home search just got a bit easier for agents and brokers across the country with Market Reach, a new lead generation and brand marketing solution from realtor.com. As home shoppers consider their next move, the home search is often top-of-mind. Even when they're not actively searching for listings online, chances are they're thinking about the process. Market Reach applies behavioral…

Advertising Tech for Audiovisual Media, Brand Marketing Priorities According to Portada’s New Survey

Portada's Survey "What Brand Marketers Need From Martech in 2020", Has Found That Advertising Technologies for Audiovisual Media (Addressable TV, Video, Digital Audio and Display, and Programmatic) Are the Main Investments Items for Brand Marketing in 2020 Portada has conducted a poll to explore in which martech areas marketers plan to invest more in 2020. The survey "What Brand Marketers Need from MarTech in 2020" sheds light on the structure of the growth of MarTech expenditures. Based on a poll of 100 brand marketers…

Brand Velocity Partners Acquires Iconic Footwear Company

New Breed Firm With Both PE and Brand Marketing Expertise Kicks Into Gear Brand Velocity Partners (BVP), a private equity (PE) firm focused on acquiring lower-middle market consumer businesses in search of marketing muscle, announced it has purchased Original Footwear Inc. Original Footwear, with its Altama and Original S.W.A.T. brands, is globally known for its military and law enforcement footwear and, to be announced tomorrow, an expanded line of consumer active and fashion footwear. This is the first deal…

Behind Brand Storytelling: What Makes Your Website Story Work

More often than not, when people hear the word storytelling, they think of novels, short stories, poetry. But as the world is moving forward, driving forth every existing concept, no idea remains unchanged. Storytelling is no exception—it’s becoming a pivotal foundation of Content and Brand Marketing. When telling the story of your brand on your website and social media, in email newsletters and videos, what is it that you should always focus on? Your target audience, of course. Character-driven storytelling is relatable,…

John Shea Named Global President, Marketing And Events, Octagon Worldwide

Four Agency Executives Promoted to Senior Leadership Positions on Shea's Team Octagon, the preeminent integrated marketing and talent management agency in global sports and entertainment, announced the elevation of John Shea to Global President, Marketing and Events, Octagon Worldwide. In the role, Shea will oversee all U.S. and international marketing specialty groups for the agency, which include Brand Marketing, Property Consulting, Experiential Activation, Creative, Content, Production, as well as Digital…

Rogers & Cowan/PMK Announces Expanded Brand Marketing Leadership Team

Five Senior Executives Promoted to Leadership Positions Under President of Brand Marketing Shirley Hughes Rogers & Cowan/PMK announced the promotion of five senior executives to leadership positions in the agency's Brand Marketing and Communications division. As part of the announcement, Melissa Schumer has been named President, Digital Entertainment, Technology and Gaming, and Cary Kwok has been elevated to Executive Vice President of the department. In addition, Meilani Weiss will serve as Executive Vice…

Understanding Data Is a Science, but Not All Marketers Have the Right Formula

For people, knowledge is power. For businesses, data is knowledge. With nearly everyone and everything connected to an IP address, information is continuously collected and stored on a massive scale. Raw consumer data is a hot commodity that often goes untapped for brand marketing and advertising campaigns, especially when it comes down to understanding the impact and results. This begs the questions, “How are businesses utilizing and incorporating consumer data in the decision-making process?” And “how can Data and…

TrueBlue’s Chief Marketing Officer Maggie Lower Named to Global List of LGBT+ Role Models

TrueBlue is happy to announce that its Chief Marketing Officer Maggie Lower has been named to the “OUTstanding 100 LGBT+ Executives List” for the second consecutive year. The OUTstanding LGBT+ Role Model lists, supported by Yahoo Finance, recognize the achievements of LGBT+ people and allies in the business community. The LGBT+ Executives category features senior role models who are actively working to create a more supportive work environment for LGBT+ workers. Each person was scored on their impact on LGBT+ inclusion…

Performance Pressure on UK Marketers Will Be Answered by a New Wave in Cross-Channel Video Advertising

Hard choices seem to define Marketing today. The abundance of high-profile media moments, from the final of Love Island to the Cricket World Cup, combined with the wide range of available platforms, can put even the largest ad budgets under strain. So marketers have to make some tough decisions. It’s no surprise then that brands are paying closer and closer attention to campaign performance and the cost of attracting customers. In one such instance, Booking.com recently said that it’s “disciplined” approach to Performance…

IBM Watson Advertising and Adweek Launch The Institute for Brand Marketing

First online lessons on Advanced Marketing Technologies now available on adweek.com/ibm IBM and Adweek, LLC launched The Institute for Brand Marketing, a new program designed to educate marketers in collaboration with IBM Watson Advertising and Adweek. Available today on adweek.com/ibm, the program offers marketers complimentary interactive online courses and live educational experiences to help cultivate their skills and knowledge to advance in a disruptive marketplace. According to a recent study by the Economist…

Parsec Launches Adelaide: The First Performance Tool for Brand Marketing

SaaS Solution Empowers Brand Marketers to Optimize to Consumer Attention Horizon Media On-Board as First Agency Partner Parsec Media, a pioneer of attention optimization, released Adelaide: the first-ever performance tool for brand builders, improving the way marketers strategize and optimize online advertising campaigns. Adelaide measures brand marketing performance through real-time feedback on consumer attention to help brands drive more lift per dollar. “Digital advertising has long been perceived as a…

Engageya Launches “Stories” Unit For Mobile Publishers

Engageya, a leading native technology platform, is launching a breakthrough product bringing the social "story" experience onto mobile content web sites. Storiya will enable publishers to engage audiences and ramp up revenues via the story format that has become familiar on Instagram, Snapchat and Facebook – featuring video, photos and text overlays in a vertical aspect ratio and dynamic style. Following successful pilots in Russia, Turkey and Dubai, Storiya will be offered to publishers all over the world, with an…

Customize Analytics Dashboards for Partner Engagement and Local Spend

Evaluating local marketing spend and engagement for a Brand’s partner network shouldn’t be complicated — especially when it’s crucial to Distributed Marketing strategy. Yet many Brand marketing teams struggle to gather disparate data across incompatible systems and complex partner networks. SproutLoud, a leading Through-Channel Marketing Automation platform, has launched Customized Analytics Dashboards as an integral part of its comprehensive TCMA platform, making it simple for Brands to get relevant data on partner…

TechBytes with Didrik Fjeldstad, VP Brand Marketing, SAS

Didrik Fjeldstad VP Brand Marketing, SAS Didrik Fjeldstad, VP Brand Marketing, SAS, tells us about the key drivers of their business and how they allocate marketing spend, especially when they have a partner like Neustar involved.Tell us about your role in SAS and the team/technology you handle. I head up SAS' global Brand and Marketing team responsible for brand strategy, media, digital, creative development, content strategy, customer analytics & CRM, and personalization. All mar-and ad-tech technology is…

FleishmanHillard Hires Matt Groch to Lead Development of Global Data Analytics Capability

Research and Technology Strategist Matt Groch Brings Experience in the Strategic Application of Research, Data and Technology Across a Variety of Industries FleishmanHillard (FH) recently announced the hire of Matt Groch as senior vice president and global lead of data analytics and innovation. Reporting to Natasha Kennedy, global managing director, research and analytics, Groch's hire represents the agency's commitment to the expansion and growth of its research and analytics practice. "Matt brings a unique set of…