TVB Holds First Hybrid Forward Conference for Thousands of Local TV Broadcasters, Media Agencies and Marketers

Unified CommunicationsContentSales & Marketing

By Business Wire On Sep 12, 2022

Leaders at Comscore, GroupM, Kantar/CMAG, MAGNA Global, Mohegan Sun, NADA, Nielsen, Pearl TV to speak at Forward 2022

TVB’s 2022 Forward Conference will take place virtually on September 22, 2022 and deliver a state-of-the art multi-dimensional experience. The virtual conference will bring together attendees from across the U.S., including local broadcast television, media ad agencies, key ad categories, measurement, and AdTech to discuss the present and future of local television.

In addition to the virtual conference, TVB is hosting a live Executive Summit at Chelsea Piers in New York City for executive leadership of TVB-member broadcast groups, rep firms and media agencies, to also take place on September 22nd. This intimate, exclusive event will feature keynote speakers and sessions including political, automotive, sports betting, NextGen TV and more.

The Executive Summit content will be live-streamed as the General Session for the virtual Forward Conference. The afternoon virtual content will also feature a DEI keynote plus include five tracks of thought leader sessions addressing business development strategies, ad categories, measurement, media tech and cross-platform selling/buying.

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“The Forward Conference and live Executive Summit is a unique opportunity for the industry to engage with and hear from the leaders at the forefront of change in local broadcast TV. Broadcast group, media agency and marketing executives come together to share cutting edge thought leadership about key issues including measurement, NextGen TV, local OTT/CTV, advertising categories and more,” said Steve Lanzano, President & CEO of TVB, “This year’s conference will emphasize the essential role local broadcast TV plays in reaching and connecting with viewers, their communities, and consumers across all platforms.”

Speakers include:

Kelly Abcarian, EVP, Measurement & Impact, Advertising & Partnerships, NBCU
Gregory Aston, Chief Research Officer, Media Intelligence, Kantar
Catherine Badalamente, President & CEO, Graham Media Group
Michael Beach, CEO, Cross Screen Media
Mark Beck, CIO, Cox Media Group
Lindsay Bollenbach, Director, Advertising, Mohegan Sun
Craig Broitman, EVP, COO, Katz Television Group
Cole Bruner, President, Buska Wealth Management
Ed Busby, Chief Strategy Officer, TEGNA
Joseph Cerone, EVP, Local Investment, Zenith
Tracy Chavez, EVP, Director of Investment Operations, Publicis Media
Tom Cox, President, Premion
Paris Dennard, Former National Spokesperson & Director of Black Media Affairs, Republican National Committee
Kathy Doyle, EVP, Managing Director, Local Investment, MAGNA Global
Rick Ducey, Managing Director, BIA Advisory Services
Missy Evenson, VP Sales, Local Media, Scripps
Denise Galiber, VP, Director of Sales, Katz Media Group
Sara Gallegos, Sr. Director, New Business Development, Scripps
Adam Gaynor, Chief Revenue Officer & Interim President, Gamut
Adam Gerber, Executive Director, US Investment Strategy, GroupM
Bill Hague, EVP, Media Strategy Group, Magid
Ann Hailer, President, CoxReps
Catherine Herkovic, EVP, Managing Director, Local Television, Nielsen
Carol Hinnant, Chief Revenue Officer, Comscore
Jennifer Hungerbuhler, EVP, Head of Local Video and Audio Investment, Dentsu
Stan Knott, COO, Standard Media
Nancy Larkin, EVP, Managing Partner LocalOne, Horizon Media
Bob Liodice, CEO, ANA
Shawn Makhijani, SVP, Business Development & Strategy, NBCU Television and NBC Spot On
Patrick Manzi, PhD, Chief Economist, NADA
Julio Marenghi, President, Sales, CBS News and Stations
Eric Mathewson, Founder & CEO, WideOrbit
Dr. Mary Murphy, Professor, Indiana University and Founder, Equity Accelerator
Deb McDermott, CEO, Standard Media Group
Ed McLoughlin, Managing Director, Madhive
Becky Meyer, SVP, National Sales, Gray Television
Eric Meyrowitz, EVP, Hearst Television
Debra OConnell, President of Networks, Disney Media & Entertainment Distribution
Steve Passwaiter, VP, Growth & Strategy, Media Intelligence, Kantar/CMAG
Jenifer Peischel, SVP/Exec. Director, Local Investment, RPA
Bradley Perseke, Partner, GMMB
Karthik Rao, Chief Operating Officer, Nielsen
Monica Mellier Reagan, Group Media Director, Team One Advertising
Antonio Roman, Regional President, Eastern Region, Univision, TelevisaUnivision
Anne Schelle, Managing Director, Pearl TV
Ben Tatta, Chief Commercial Officer, Operative
Russell Wager, VP, Marketing, Kia America
Paul Winn, Managing Partner, Smart Media Group
Jennifer Witte, SVP, Director, Video Investment, Horizon Next

Last year, TVB recreated their annual Forward conference, virtually, and attracted nearly 5,000 registrants – broadcast TV c-suite and senior leadership, media agency and brand executives, mid to senior-level media planners and buyers and sales executives.

Participating broadcasters include: ABC Owned Television Stations, Allen Media Group, American Spirit Media, Bonneville International, CBS News and Stations, Cox Media Group, CoxReps, Fox TV Stations, Graham Media Group, Gray Television, Griffin Communications, Hearst Television, Heartland Media, Hubbard Broadcasting, Katz Television Group, Morgan Murphy Media, NBCUniversal Local, Nexstar Media Group, Sagamore Hill Broadcasting, Scripps, Standard Media, TEGNA and Univision.

As in years past, the following awards will be announced: TVB Excellence Awards Honoring Career Achievement and Agency of the Year, the NEXT awards celebrating Tomorrow’s Media Leaders in media sales and buying, and the Ad Council’s 2022 Catalyst Award, presented by Lisa Sherman, President & CEO, Ad Council.

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