BBTV Provides Corporate Update Outlining Plus Solutions Growth Momentum

Plus Solutions revenue is up 81% year over year for February 2022 year-to-date, as BBTV executes ahead of plan

BBTV Holdings Inc. (TSX: BBTV) (OTCQX: BBTVF) (Frankfurt: 64V) (“BBTV” or the “Company”), the leading creator monetization company with a mission to help creators become more successful, provides a corporate update highlighting 81% revenue growth for its Plus Solutions in the first two months of the 2022 fiscal year.

• Each of BBTV’s Plus Solutions revenue streams, including Content Management, Direct Advertising Sales, and Mobile Gaming Apps, are ahead of BBTV’s guided 23% sustainable annual revenue growth rate for our Plus Solutions.

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• In the Company’s Content Management division, following notable renewals with the NBA, CMF and TEGNA, as well as BBTV’s expanded partnership with Paramount Global (formerly ViacomCBS), BBTV continues to deepen and add additional partnerships to its leading portfolio of enterprise clients.
• The Company continues to see momentum in its Direct Advertising Sales division following the addition of new clients in Q4 2021, including a top three player in the auto industry, a new major studio client, and BBTV’s first client in the non-profit public health space.
• In February 2022, the Company launched its first Mobile Gaming App in partnership with a major studio client: Jackass Human Slingshot in partnership with Paramount Global and Johnny Knoxville. The Company also continues to see growth in Lifetime Value (LTV) performance following the launch of the Company’s Live Events strategy, increasing revenue month over month as high as 300% for apps with millions of players.

Shahrzad Rafati, Chairperson and CEO, BBTV, comments: “The management team at BBTV is hyper focused on increasing Plus Solutions revenue and driving strong gross margins for the business. Building off of the 21% revenue increase for our Plus Solutions in fiscal 2021, 2022 is really about continued momentum in Content Management, Direct Advertising Sales, Mobile Gaming Apps, and expanding our financial solutions for our creators. The latter includes BBTV Fast Pay which has seen strong adoption rates so far, demonstrating that our solutions are essential to our creators. We’re at the center of the $100 billion dollar creator economy, where the two pillars of making money are reach and engagement. BBTV is a global leader for both, and we are uniquely positioned to capitalize on our scale and our massive library of content.”

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