DiscoverOrg Acquires RainKing; Adds Firepower to B2B Marketing and Sales with Predictive Intelligence

Sudipto Ghosh

August 29, 2017

Acquisition Expands Discoverorg’s Data Offerings And Solidifies Its Position As The Leading Provider Of B2b Sales And Marketing Intelligence

RainKing, the leading marketing and sales intelligence SaaS provider, is now a DiscoverOrg company. DiscoverOrg has announced that it has acquired Rainking in a cash transaction to further solidify the company’s position as the world’s leading B2B sales and marketing data provider. By acquiring RainKing, DiscoverOrg has strengthened its position in delivering the most accurate intelligence that 4,000 sales and marketing teams use to accelerate pipeline and revenue growth. As per the latest information, the support and service for all RainKing products will continue uninterrupted.

DiscoverOrg Continues to Outpace Competitors

By acquiring RainKing solutions, DiscoverOrg would be seamlessly connecting to 1 million decisions makers from 60,000 global companies that use the marketing and sales intelligence engine to drive sales opportunities.

Earlier this month, DiscoverOrg joined the Inc. Honor Roll, a distinction given to less than 10 percent of companies named an Inc. 5000 company.

DiscoverOrg + RainKing = Extraordinary Marketing and Sales Intelligence Engine

John Stanfill, RainKing CEO, said, “Our vision for RainKing has always been to build the world’s most accurate database to drive our customers’ growth. By joining forces with DiscoverOrg, we will realize that goal more quickly and more effectively than we would have independently.”

Henry Schuck, DiscoverOrg CEO, said, “The path to rapid revenue growth is paved with highly accurate, actionable, and predictive sales and marketing data, and the combination of RainKing and DiscoverOrg means that our joint customer base has access to an extraordinary portfolio of data, contextual buying insights, and predictive intelligence. We are building a company that is to sales and marketing intelligence what Salesforce is to CRM.”

Long-Term Sales and Marketing Success, Backed by Research and Coaching

Key benefits for customers include –

Best of breed solutions and significantly increased investment in product innovation focused on accelerated data collection, deeper predictive analytics, enhanced account-based marketing capabilities, and seamless data optimization and enrichment in CRM, marketing automation, and sales engagement tools
Richer combined datasets delivered by an expanded research team, including deeper coverage of European IT contacts and broader coverage of non-IT lines of business such as sales, marketing, and human resources
A larger team dedicated to customer onboarding, training, and long-term sales and marketing success

DiscoverOrg Aiming to Bring Unmatched Accuracy in Data Science for B2B Marketers

Starting immediately, new data will flow into both platforms, and both sets of customers will see an increase in the number of companies, contacts, and buying triggers that they can access. Over time, DiscoverOrg will bring together the best features of each platform to maximize customer value.

Both RainKing and DiscoverOrg were founded in 2007, have earned multiple consecutive rankings on the Inc. 5000 list, and leverage in-house research teams to verify data, guaranteeing an unparalleled level of accuracy in the market.

Customers are able to quickly identify their target accounts, predict and prioritize them based on their likelihood to purchase, and directly connect with the right buyers at the right time with verified direct-dial numbers, email addresses, and organizational charts.

John Donlon, Senior Research Director at SiriusDecisions, noted, “As the market continues to move toward account-based engagement built on a deep understanding of buying centers, investing in high quality data has become even more critical. Simply relying on information scraped from the web is not enough to succeed, but leveraging human-verified sales and marketing intelligence gives organizations a distinct advantage in all aspects of revenue generation.”