Sam Alkharrat Joins C3 AI as President and CRO

C3 AI , a leading enterprise AI software provider, announced that Sam Alkharrat has joined C3 AI as President and Chief Revenue Officer (CRO). Mr. Alkharrat will lead the global expansion of C3 AI’s sales and customer service organizations.

Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities

“C3 AI is a game-changing company. I am incredibly excited to join this talented and seasoned leadership team to fully realize the C3 AI vision.”

Before joining C3 AI, Mr. Alkharrat served as the Senior Vice President and Global Head of Sales for VMware’s Tanzu portfolio of Modern Application Platforms, focused on bringing speed, stability, and security to multi-cloud software delivery. Prior to joining VMware, Mr. Alkharrat worked in a number of senior executive positions at SAP, including Global COO for SAP’s Customer Experience line of business, with responsibility for SAP’s CRM and Commerce solutions; SVP and Managing Director for North America West; and President, Middle East and North Africa.

“Sam is an experienced and proven sales executive with a long track record of building and managing highly effective sales and customer service teams,” said C3 AI Chairman and CEO Thomas M. Siebel. “As President and CRO, Sam will play an essential role in the next stage of C3 AI’s growth and development as we rapidly expand our customer footprint and partner ecosystem across industries, regions, and markets.”

Marketing Technology News: MarTech Interview With George Donovan, Chief Revenue Officer at Allego

“I have been watching C3 AI for some time,” said Mr. Alkharrat. “C3 AI is a game-changing company. I am incredibly excited to join this talented and seasoned leadership team to fully realize the C3 AI vision.”

“I know Sam as a global leader, adept at scaling a customer-centric field organization,” said Jim Snabe, former co-CEO of SAP and C3 AI Director. “Sam is the right leader, at the right time, to scale the delivery of enterprise AI capabilities to companies in all industries and help take C3 AI to the next level.”