Spotter Deploys $600 Million to YouTube Creators

Spotter, the company fueling the creator economy on YouTube, announced $600 million deployed directly to YouTube creators. In the past 12 months, the company has experienced 322% year over year growth in number of creator deals, propelling creator brands and their businesses to once unimaginable heights. Spotter is just getting started and is on track to deploy a whopping $1 billion – a commitment the Spotter team made to the YouTube creator community in February of 2022.

Over the past seven months, Spotter has further strengthened its partnership and community efforts with YouTubers by signing new deals and subsequent deals with creators including Airrack, Jordan Matter and Preston. Since receiving funding from Spotter, creators like Jordan Matter have increased their monthly viewership on YouTube by 6x. Creators see the value in a Spotter partnership so quickly that the company has already done multiple deals with YouTubers including MrBeast, Dude Perfect, Like Nastya, and Unspeakable.

Marketing Technology News: Domo and Walker Edison Named 2022 Nucleus ROI Winners

“YouTube is at the forefront of the creator economy. More than any other platform, YouTube provides a channel for creators to build their brand, reach their audience, and grow their business. Spotter provides YouTube creators with knowledge and capital – empowering them to turn their ideas into reality so their creativity can change the world,” said Aaron DeBevoise, Founder and CEO of Spotter. “I’m thrilled that we have been able to deploy over $600 million in short order, and I’m even more excited to meet our $1 billion commitment.”

Steadfast in its commitment to the YouTube community, Spotter is leading the way in supporting all creators. To date, 30% of the $600M has been deployed to a diverse roster of creators from multicultural and diverse backgrounds – Aaron ‘AB’ Brown, Deestroying, Lizzy Capri, and Kinigra Deon are just some of many examples. Most recently, by partnering with Havas, Spotter is streamlining the path to capital from brands to diverse creators, giving brands the opportunity to impact the growth of select YouTubers directly.

Spotter is the surefire way for YouTube creators to accelerate their businesses and is on a mission to catapult creative potential with lucrative deals that make YouTube creators unstoppable. With this next installment of $400 million in capital to deploy, the company is committed to funding all types of creators across the YouTube ecosystem who are looking to fuel the growth of their brands and have access to the knowledge that comes with being a part of the Spotter community.

Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Director of Product Marketing at Mailchimp