springbig Launches Loyalty Integration with Cova

The two-way integration allows consumers to access their rewards and loyalty benefits at their convenience

springbig, a leading provider of SaaS-based marketing solutions, introduced a new integration with Cova, an award-winning cannabis retail platform, which opens springbig up to over 2,000 dispensary locations across the U.S. and Canada.

Cova and springbig have developed an innovative integration that allows consumers to engage with the rewards program at their convenience. Consumers have the option to redeem offers and rewards through their smartphones or with retail staff at checkout. The integration empowers dispensary employees to enroll customers into the loyalty program and redeem springbig rewards at checkout. Additionally, Cova and springbig’s collaboration eliminates the possibility of fraud and eradicates the need for manual points reconciliation. Overall, the integration gamifies the loyalty program and brings it into consumers’ smartphones while syncing their points and rewards with Cova’s point of sale.

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“We are thrilled to partner with a purposeful cannabis innovator like Cova,” said Jeffrey Harris, CEO of springbig. “Together, we have developed an integration that will add a layer of convenience to the checkout process while keeping customers engaged with their favorite dispensaries. This integration is another example of our unparalleled effort to meet consumers where they are and offer the best customer experience possible.”

Cova is a flexible cannabis retail platform that allows dispensaries to broaden their reach and enhance their business. Their award-winning dispensary software streamlines, simplifies the complex and elevates the overall cannabis retail experience. Keeping pace with changing regulations and customer expectations, Cova is committed to shaping the next generation of cannabis retail.

“The two-way integration between Cova and Springbig is a game-changer,” said Gary Cohen, CEO of Cova. “It is beneficial to our mutual dispensary clients, their customers, and our companies. The ability to showcase the best rewards for each customer and redeem them quickly from Cova POS provides the cannabis buyer with a seamless experience. The usability of the combined systems is simply unparalleled in the cannabis space.”

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