Tapad Appoints Ajit Thupil as First SVP of Identity

By MTS Staff Writer On Feb 7, 2019

Tapad Expands Senior Leadership Team with the Addition of Industry Veteran and New Role

Tapad, a global marketing technology company and leader in digital identity resolution solutions, has appointed Ajit Thupil as the company’s first Senior Vice President of Identity. Based in New York, Thupil leads digital identity product, business development, and related strategic initiatives. He will work to bring advanced identity resolution solutions to clients and brands through partnerships and technology-led efforts. He will report to Tapad Chief Operating Officer, Mark Connon.

Thupil joins the Tapad team from Oracle Data Cloud where, for the past three and a half years, he led global teams focused on identity both from a product and business development capacity. He also led the charge on both the Oracle ID Graph and Oracle Crosswise. Prior to Oracle, Thupil worked across the marketing and consulting industries for companies such as MediaMath and McKinsey.

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“We have made significant investments in our technology and teams over the past year, including a transition to cloud infrastructure and improving our device matching algorithms,” says Connon. “As the need for identity resolution solutions continues to grow within the marketplace, we recognized a need to turbocharge our innovation efforts and that starts with identity leadership. We are thrilled to have Ajit join our team to bring a breadth of new solutions to our clients.”

An industry veteran and identity resolution thought leader, Thupil has participated in panels at Advertising Week and the ANA/DMA &THEN Conference. His commentary has also been featured in industry trades including AdAge, eMarketer and CMSWire, and he co-wrote the Data and Marketing Association’s “Cross Device Identity Solutions Request for Information (RFI) Template.” Thupil holds an MBA from the Kellogg School of Management at Northwestern University, an MS in engineering from the University of Arizona and a B.Tech in metallurgical engineering from the Indian Institute of Technology in Bombay.

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“I’m excited to join the Tapad team and continue to create brand solutions that allow our clients to overcome their most pressing identity resolution-related obstacles,” says Thupil. “I’m looking forward to working with Tapad’s best in class team to find solutions that extend beyond our clients and solve many of the industry’s identity resolution and data personalization challenges.”

Thupil’s appointment comes on the heels of significant investments to The Tapad Graph, the company’s signature global identity graph that provides millions of correlations, enabling marketers to connect anonymous consumers across billions of devices. This includes continual improvements to the graph’s integrity, infrastructure and scale.