TapClicks Prepares for Supercharged Growth in MarTech Sector, Hires VP of People And Operations and VP of Enterprise Customer Success

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Strategic Hires Will Enhance Customer Success, Talent Acquisition, and Operations as TapClicks Expands Its Footprint

TapClicks, the global SaaS leader in marketing intelligence, analytics, reporting and workflow, announced today that it made two new strategic hires as the company prepares for accelerated growth in the MarTech sector. Tonya J. Long is joining the company as Vice President of People and Operations while Regan Davis is joining as the Vice President of Enterprise Customer Success. On the heels of TapClicks’ recent $10MInvestment from Boathouse Capital, the company is building out its executive team to support the rapid increase of new customers and expansion of existing customer programs while optimizing the alignment of people and projects to support the company’s industry-leading revenue growth and market penetration.

“More than 5,000 B2B and consumer media companies, agencies, franchises, and brands use TapClicks to gain with immense value through its 1,400 marketing integrations and full stack marketing operations and intelligence platform,” said Babak Hedayati, TapClicks Co-founder and CEO. “As we continue to drive success among enterprise-class customers and brands, we wanted to bring in world-class expertise to enhance our culture and operations. Tonya’s and Regan’s vast experiences from companies such as Yahoo!, DFM, Akamai and Avaya, are a perfect match for us to build out our industry-leading organization.”

As Vice President of People and Operations, Tonya J. Long will lead TapClicks’ global human resource functions, including scaling out the company’s culture while enhancing talent acquisition, performance management, and learning and development. She is also charged with driving corporate cross-functional efforts to optimize, strengthen and streamline TapClicks’ systems and processes to align people with projects that support the company as it positions itself for accelerated growth on top of its recently secured investments, continued product innovation and ongoing M&A activity. Long will be vital to building the cultural foundation for TapClicks’ future as she leads the integrations of newly acquired companies and champions the company’s organizational evolution through its growth period. She most recently held senior product operations roles at Akamai Technologies and Avaya and brings more than 20 years of senior leadership in high-tech enterprise companies to TapClicks.

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“TapClicks has a reputation as one of the hottest Silicon Valley startups and its management team is delivering really compelling technology in a portfolio driven by high-performance teams evolving around the globe,” said Long. “I am thrilled to be part of the most powerful force in MarTech, especially as the company continues to drive towards industry-leading growth.”

Regan Davis is joining TapClicks as Vice President of Enterprise Customer Success and is responsible for promoting customer success by growing and managing relationships with strategic customers, including agencies, brands and media companies who manage omni-channel marketing for thousands of SMBs. As a long-time digital marketing executive, Davis intrinsically understands the complexity of managing multi-pronged marketing programs and how to align customer success through education and communication. In her role, she will help key customers gain greater business benefits from their existing TapClicks program, in addition to expanding the platform into multiple properties, business units, regional markets and geographies. Davis was previously the Head of Publisher Partnerships at DevCon, an AdTech security provider, and brings with her deep experience in managing multimillion-dollar partner channels in technology and media industries.

“TapClicks is filling a large and complex gap in today’s exciting MarTech landscape. The ability to enhance marketing performance through advanced analytics across an array of over 200 tools and integrations is a game changer,” said Davis. “TapClicks is able to dynamically improve how marketers can achieve success and I am thrilled to be joining the impressive team behind such standout innovation.”

TapClicks integrates more than 200 sources of marketing campaign data and performance metrics into a unified, scalable, end-to-end marketing analytics, reporting, workflow and order management solution. The company also offers a HIPAA compliant solution to ensure healthcare covered entities and their digital agencies are able to easily maintain regulatory compliance. Serving 5000+ media and advertising agencies and their 500,000 brand clients, TapClicks’ solution enables users to analyze data quickly and effectively, delivering powerful automated reports and visualizations to enhance marketing operations and performance while improving sales enablement without the burden of additional IT overhead.

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“Both Tonya and Regan bring strong records of success, leadership and operational excellence to the TapClicks team. Tonya’s expertise across product, customer and employee verticals will be essential as we continue to develop our culture, strengthen our processes and align the company’s assets to continue to deliver a world class marketing analytics, reporting and workflow platform,” said Colby West, TapClicks President. “And having Regan on board to invigorate our customer ecosystem will help us extend TapClicks’ value to reach customers across industries and market segments like never before.”

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