VERB Signs Phoenix Suns in Multi-Year Deal to Provide Interactive Video Technology to Drive Ticket and Merchandise Sales and Increase Fan Engagement

-The partnership with the Suns is VERB’s first with an NBA team

-VERB’s video-based sales solutions to become key component of Suns’ digital strategy

Verb Technology Company, Inc., the leader in interactive video-based sales enablement applications, including shoppable livestream, announced that the Company has entered into a partnership with the Phoenix Suns (“the Suns”) of the National Basketball Association (NBA). The Phoenix, Arizona-based team will leverage VERB’s suite of sales enablement solutions to drive ticket and merchandise sales and engage with Suns’ fans through interactive, shoppable digital content.

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“The implementation of VERB’s video-based software solutions should help us continue to grow and future proof our marketing technology stack, supporting elevation of our content strategies for ticket sales, merchandise sales, and overall brand awareness,” said Tramon Thomas, VP, Brand Digital and Social, of the Phoenix Suns. “This technology will also be a significant addition to the Suns’ new digital strategy, which will capitalize on interactive digital content and strengthen our digital assets to reach fans and supporters. We look forward to advancing our digital redesign initiatives with VERB’s leading-edge interactive video technology.”

“We are thrilled to sign a partnership with the Suns, a team that not only shines on the basketball court but also with their vision to deploy powerful digital technology tools to increase sales and engage their fans,” said Rory J. Cutaia, CEO of VERB. “Seeing solid growth in our sports entertainment vertical reflects the strong and broad use case applications for our video-based solutions across various businesses and industries to accelerate sales growth and further engage with customers, clients, and fans who are rapidly adopting video as a form of communication and effective interaction. We see great things ahead from our partnership with the Suns and look forward to further expanding our presence in the NBA and other professional sports leagues.”

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