Seasoned Marketing Industry Executive Joins Video Automation Company to Lead New Market Category and Accelerate Enterprise Adoption
Videolicious, the pioneer of video automation for enterprise b2b sales and marketing organizations, announced Ashley Deibert as its new Chief Marketing Officer (CMO). As CMO, Deibert will focus on the company’s growth and expansion of a new market category, accelerating the company’s enterprise adoption footprint, and increasing their partnership program across the sales and marketing tech stack.
Deibert is widely recognized by the marketing industry for her work with emerging and established technology companies disrupting their respective markets. Over the past decade, she’s established a track record of overhauling the marketing infrastructures of companies in the adtech and martech space, defining their go-to-market strategies, developing new revenue opportunities and scaling multi-million-dollar growth globally. Her work has repeatedly resulted in improved sales performance, stock valuation growth and successful shareholder exit events.
For Videolicious, Deibert’s year-one goals are to exponentially grow Videolicious’ role in the b2b marketing tech stack and position the company’s comprehensive automated video technology offering for increased mass adoption by enterprise sales organizations (those with 200+ sales reps) and fast-paced marketing departments. She will additionally formalize the company’s growing partnership program with the goal of adding strategic capabilities to Videolicious’s holistic video automation platform offering. In late 2018, early 2019, Deibert will focus on Videolicious’ ownership of a new market category, video automation, which she believes fills a significant gap in the current marketing tech stack.
“We have spent the last several years building out a video-based sales and marketing ecosystem. This year our focus is getting it out into the world, scaling our enterprise client base, and owning our market category,” said Matt Singer, CEO and Co-founder of Videolicious. “The CMO position is critical to our next phase of growth and we are emboldened knowing that Ashley will be at the helm of Videolicious market-facing efforts.”
“Videolicious has unlocked the key to transforming personality into powerful sales and marketing messages through automated video – which has established them as a must-have solution for any enterprise sales organization. By helping these teams understand what resonates with their audience and scale those learnings, Videolicious is poised for major growth in this new era of video automation,” adds Deibert.
Deibert joins Videolicious from Grapeshot, where, as SVP, Global Marketing, she led the company’s introduction of the contextual intelligence market category and rebuilt and scaled the team globally, and ultimately positioned the company for strategic acquisition by Oracle Data Cloud in 2018.
Prior to Grapeshot, Deibert served as VP of Marketing and Account Development at iQ Media, a SaaS/Mar-tech company in the TV space, where she re-positioned the company from a “media monitoring” tool to a Real-Time TV Intelligence platform. Her work resulted in an exponential increase in leads, multiple new blue chip customers and the ability to upsell existing customers +4X.
Deibert previously served as Head of Global Marketing at Innovid, a Sequoia-backed video technology provider, who achieved a 150% YOY growth rate during her tenure. She was additionally responsible for building the marketing infrastructure and overseeing marketing and sales operations at Zoove, a SaaS mobile SMS solutions company, and Maxymiser, a SaaS eCommerce Optimization company, which was acquired by Oracle in 2015.
Deibert has been awarded “Young Marketing Professional of the Year” by DM News, was named one of DM News’ “40 Under 40” marketers, and was the recipient of a BRAVA Award, for exemplary woman in leadership.
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