Vonage Appoints Rishi Dave as Chief Marketing Officer

MTS Staff Writer

October 1, 2018

Vonage, a business cloud communications leader, announced it has appointed Rishi Dave as Chief Marketing Officer. Mr. Dave will report to Vonage CEO Alan Masarek.

Responsible for leading Vonage’s global marketing strategy, Mr. Dave will support the Company’s role as a global leader in business cloud communications and help lead Vonage through its next phase of growth. As Vonage’s suite of products and services grow, Mr. Dave will focus on maximizing awareness of these capabilities and the Company’s ability to provide businesses with communications software that improves collaboration and productivity among employees, while creating more meaningful engagement with customers to drive better business outcomes.

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“I’m excited to welcome Rishi to the Vonage team,” Mr. Masarek said. “His experience in technology, software, and cloud will help further position Vonage as a business communications software leader. Rishi’s expertise in leading all aspects of integrated marketing, including brand transformation, digital, social, data and analytics, will have a tremendously positive impact on Vonage’s positioning and performance.”

Mr. Dave brings more than 15 years of B2B strategy, marketing and brand expertise to Vonage. Most recently, he served as Chief Marketing Officer at global data and analytics firm, Dun & Bradstreet. In that role, he led the modernization of the brand and transformed the end to end marketing capability.

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Mr. Dave also served in executive marketing roles at hardware and software provider, Dell, as well as software companies Rivio, Inc. and Trilogy Software. He earned a B.S. and A.B. from Stanford University, and an M.B.A. from The Wharton School at the University of Pennsylvania.

Mr. Dave was named as a Top Digital Marketer by BtoB Magazine (now AdAge) two years in a row, and as a B2B Innovator by the Demand Gen Report.

“I’m thrilled to join Vonage at such an exciting time in the Company’s history,” Mr. Dave said. “This is an incredible opportunity to help evolve an iconic brand like Vonage as it continues to expand its presence and market share in business cloud communications. Vonage has a strong culture and strategic foundation, and I look forward to building upon the Company’s momentum through innovative and breakthrough marketing strategies.”

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.