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Community Management Is the Main Course for Hospitality Sector

Social media agencies catering to the hospitality sector are evolving their services with the growing trend of customers moving away from a one-way relationship with a brand to one that is more engaging and conversational. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to their friends and family. Restaurants, hotels and other service industries are now witnessing a generation of high-value community engagement that's leading to a higher return on investment.…

8×8 Deepens Channel Commitment With New Elev8 Partner Program

8x8, Inc. , a leading cloud provider of voice, video, chat and contact center solutions for over one million users worldwide, announced the launch of its Elev8 Partner Program, the next phase in its expanding channel strategy aimed at delivering unmatched support and value for 8x8’s partner community. All current and future contracted partners will be immediately enrolled in the tiered program, with benefits targeting both master agents and sub agents. “8x8 is a Channel first company, therefore the success of our channel…

Druva Gives Channel Partners the Keys to Cloud with Druva Compass

Druva, Inc., the leader in cloud data protection and management, announced the launch of Druva Compass, a new partner program committed to empowering partners and accelerating customers’ digital transformation. Following the company’s recent announcement of $130 million in new funding to fuel growth and global expansion, the new program will offer expanded enablement resources, a robust accreditation curriculum, and a streamlined sales process with opportunities for industry-leading recurring margins. Partners are core to…

BlueCrest Wins Two Direct Commerce Awards

BlueCrest, a global technology provider of innovative, secure, and agile solutions that effectively and efficiently deliver high value client communications and parcels, recently won two Direct Commerce Awards. The Direct Commerce Association (DCA) awarded BlueCrest with the “Outstanding Customer Experience (B2B) Direct Commerce Award” and the “Best Exploitation of Technology” award for companies with annual sales over £25m. “Outstanding Customer Experience (B2B) Direct Commerce Award” he “Outstanding Customer Experience…

M-Files Makes Microsoft Office 365 the Single Point of Access to All Enterprise Information

AI-Powered Intelligent Information Management Platform Simplifies Daily Work and Drives User Adoption by Enabling Access to External Repositories and Systems From Directly Within Microsoft Office 365 M-Files Corporation, the intelligent information management company, announced the general availability of significant enhancements to its Microsoft Office 365 solutions. M-Files now seamlessly integrates within the familiar user interfaces of Microsoft SharePoint Online, Outlook and Teams, providing easy access to…

PanTerra Enhances Streams Offering With Enterprise Integration With Leading Cloud CRM Zoho

PanTerra adds Zoho Streams Integration Portfolio PanTerra Networks, a leading provider of unified cloud services for mid-market enterprises, announced expanded integration with popular cloud CRM vendor Zoho. Zoho integration includes automated call logging, click to call, record tracking, notes, and softphone from Zoho CRM or Streams interface with the same functionality. The integration is immediately available on Zoho CRM and Zoho Marketplace. This additional cloud CRM integration reaffirms PanTerra’s commitment to a…

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career directing television commercials and feature films after I graduated from USC film school in the late 90s. Eventually, I realized there was a compelling business rationale to launch my own commercial production company, especially during a time when broadcast spots were still the…

TechBytes with Brad Danaher, Director of TV Services at Experian Marketing Services

Tell us about your role and the team/technology you handle at Experian. Experian has a background in direct mail and realized that addressable TV was just direct mail applied to TV. Thus, my role is to help companies use advanced segmentation in the TV ecosystem. It’s no secret that people have shifted the way they consume video – relying less on traditional TV and more on streaming services and mobile devices. However, TV remains a viable option for brands to reach their best customers, but they need more advanced data…

Westminster Abbey Partners With Avius to Measure Visitor Experience

Capturing Visitors’ Feedback Will Help Retain the Traditional Welcome and Hospitality Westminster Abbey, a royal church and a UNESCO World Heritage Site with over a thousand years of history, has appointed Avius, a Voice of Customer solution, to capture and measure visitor satisfaction. Welcoming over a million visitors each year, London’s most famous landmark wants to ensure everyone enjoys their experience and has the opportunity to admire the rich history on offer. “Westminster Abbey was founded in the tenth century…

Connect Managed Services and G3 Comms Merge to Create Market-leading Managed Services Provider

Creates one of the UK's largest Customer Experience and Unified Communications specialists Connect Managed Services, and competitor G3 Comms announce the merger of the two businesses, creating a market-leading Customer Experience (CX) and Unified Communications (UC) managed services provider, generating annual revenues in excess of £55 million. The combined group will be one of the largest firms of its kind in the UK, and is backed by Apiary Capital, who acquired a majority stake in G3 in March 2019. Connect supports…

Criteo Cited as a Large Vendor in Now Tech: Omnichannel Media Management Report by Independent Research Firm

Criteo included in same category as Amazon, Facebook and Google; Analyst and report author Joanna O'Connell cautions marketers on walled gardens Criteo S.A., the advertising platform for the open Internet, is cited as a large player in a Forrester report titled "Now Tech: Omnichannel Media Management, Q2 2019", published on June 14th, 2019. Forrester's research report defines omnichannel media management, identifies functionality segments that buyers should watch for and gives them a lay of the vendor landscape,…

Blaize Raises £2.5 Million From Nauta Capital to Power the Subscription Economy

Blaize Will Use the Round to Further Enhance Its Cutting-Edge Platform, Strengthen Its Leadership and Operational Teams, Plus Accelerate International Expansion Plans Blaize, a customer experience platform for the subscription economy, has raised a £2.5 Million Seed round from Pan-European VC, Nauta Capital. The London-based SaaS company enables businesses to design and roll-out highly personalised digital subscription journeys. Through Blaize, non-technical teams can utilise intuitive, code-free drag-and-drop…

Custora Announces Partnership with Criteo

Custora - a customer intelligence platform that uses machine learning to power personalized marketing for companies including Tommy Hilfiger, Tiffany & Co., and Bonobos has announced its strategic partnership with Criteo S.A., the advertising platform for the open internet, as part of the company’s Global Audience Partner Program. “We are thrilled to partner with Criteo and integrate Custora’s advanced audience segmentation and personalization capabilities” The partnership will leverage Custora’s leading platform to…

TotalAR Transforms Marketing Content from Static to Interactive

Holopundits' Proprietary Enterprise AR Platform Seeks to Bolster the Effectiveness of Marketing Campaigns Worldwide Customer engagement and conversion are challenges for marketing departments everywhere. Traditional forms of advertising often have a low recall value and lead to poor ROI. Mobile advertising continues to grow as consumer engagement habits change. TotalAR takes mobile to new levels with Augmented Reality (AR), allowing for customized, captivating and compelling marketing and branding campaigns. US-based…

MarTech Interview with Rob May, CEO at Talla

"The key trends that businesses need to be thinking about and when it comes to customer service are automation and chatbots." Tell us about your journey into Customer Support technology and what inspired you to start Talla? Since day one, Talla has set out to build digital workers that automate tasks for employees. We believe that AI and Automation are the future of work and have the power to make every employee more productive. We build digital workers by turning every business process into a supervised learning workflow…

TechBytes with Christopher Mohs, VP Strategy and Ops at Cora + Krist

Tell us about your role and the team/technology you handle at Cora + Krist. As the VP of Strategy and Operations, I’m tasked with leading our strategic approaches to Digital Marketing deployment for our clients. We are a very data-driven agency and have made a name for ourselves by adopting the latest technologies to drive Marketing Automation, AI, and Machine Learning, among other tactics. We do all this to further understand how audiences are interacting with the brands and products we are representing. What is the…

Hitachi High-Tech Group to Lead Japanese Distribution of SparkCognition’s Automated Machine Learning Modeling Product, Darwin

Hitachi High-Technologies Corporation announced that Hitachi High Technologies America, Inc. (CEO: Craig Kerkove), a subsidiary of Hitachi High-Tech, will team with SparkCognition, Inc. (CEO: Amir Husain, "SparkCognition") to deploy SparkCognition's proprietary automated machine learning modeling platform, Darwin, at Hitachi High-Tech Group's customers in Japan and other areas in Asia. The increase in development of artificial intelligence (AI) technologies in recent years has enabled organizations to gain new business…

Voice Assistants Land Brands in Uncharted Creative Territory

Branding on audio assistants is in its infancy, but brands should prepare for a new audio-focused world Voice assistants and smart speakers have become the latest consumer-electronic devices to transform the marketing industry. The number of speakers and assistants in the U.S. is now more than 180 million, and voice-driven informational searches and interactions have become interwoven in many consumers daily lives. With the rise of VUI, marketers are faced with vital questions. Does our branding transcend into audio? If…

Zixi Announces Partnership With Gigcasters For Hydra Live

Integration Facilitates Real-Time Transport of Ultra/HDTV Feeds Zixi, the industry leader for enabling dependable, live broadcast-quality video over IP, announced that Gigcasters, a prominent digital technology company that facilitates the digital distribution and monetization of content, has integrated Zixi in to the Hydra Live Encoder and Decoder to enable live video delivery over unmanaged IP networks at bitrates lower than standard fiber transport. Gigcasters has also added support for Zixi ZEN Master for the simple…

User Reviews Place DiscoverOrg and ZoomInfo at the Top in G2 Crowd’s Summer Sales & Marketing Intelligence Reports

B2B Data Intelligence leaders jointly earn high positions for customer satisfaction and market presence DiscoverOrg’s market-leading sales and marketing intelligence platforms, DiscoverOrg and ZoomInfo, topped the rankings in multiple categories in G2 Crowd’s Summer 2019 Grid Reports for Sales Intelligence, Market Intelligence, and Marketing Account Intelligence. Together, the platforms were honored with 17 top-3 category placements and were featured in 9 Grid Reports across 3 categories. DiscoverOrg and ZoomInfo…