Social Media Management Leader’s Focus on Marketing Automation Technologies Leads to Strategic Integration

Hootsuite, a global leader in social media management and Silver level member of OraclePartner Network (OPN), announced an integration with Oracle Eloqua, part of the Oracle Marketing Cloud and one of the industry’s most comprehensive marketing technology ecosystems. The integration will provide customers the ability to sync social data into their marketing automation platform and unite social and digital campaigns. 

“Hootsuite is focused on integrating with marketing automation technologies to help organisations get a cross-channel view of their prospects and customers,” said Richard Hungerford, VP Business and Corporate Development at Hootsuite. “We share mutual customers with Oracle who, by integrating social data from Hootsuite into Oracle Eloqua, can add social to their lead scoring programs and help prove the value of their investment into social media.”

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The Hootsuite integration with Oracle Eloqua will allow customers to view campaigns and social content together in the Oracle Eloqua calendar, and create new social content directly in Oracle Eloqua to be published through Hootsuite. The integration also brings the interactions customers have with brands’ social profiles into Oracle Eloqua, providing them with a more complete view of the customer journey.

In a recent report produced by London Research in partnership with Hootsuite, 87 percent of companies surveyed said they aspired to have unified customer profiles. Integrating social data with other marketing platforms enables organizations to create richer customer profiles and uncover actionable insights.  

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“We’ve been using Oracle Eloqua for several years — having our social media efforts tied in to our lead generation process through Hootsuite’s integration is going to provide a huge benefit of seeing customer and prospect brand engagement across our social channels,” said Neil Tolbert, Director of Marketing Communications, Mack Trucks. 

Oracle Eloqua was recognized as a leader in the Forrester Wave B2B Marketing Automation Platforms, Q4 2018 report. Hootsuite was recognized as a leader in the Forrester New Wave™: Sales Social Engagement Tools report.

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