Over 8,000 Alumni Executives Now Able to Tap CMO Council Domain Expertise, Connections and Content

The Chief Marketing Officer (CMO) Council announced a cooperative knowledge sharing agreement with the Harvard Business School Association of Northern California. The HBSANC represents one of the largest concentrations of Harvard Business School alumni in the world with over 8,000 members in the San Francisco, Silicon Valley and Sacramento metro areas.

The partnership will give HBSANC members complimentary access to a wide range of CMO Council thought leadership content, research reports, best practice studies, on-demand and live webinars, in-person gatherings, as well as interviews, podcasts and video segments with brand leaders worldwide.

Marketing Technology News: Comscore Finds Significant Growth in In-Home Data Usage Throughout Pandemic

The linkage will also give members of HBSANC access to CMO Council strategic interest groups (such as the Customer Experience Board), Elite Exchange Circles, and its affiliated organizations. These include the new Growth Officer Council and Growth Guidance Center, as well as the Business Performance Innovation (BPI) Network.

The CMO Council will make premium library subscriptions ($495 value) and free access to www.CMOCompensation.com available at no cost to paid members of the HBSANC. Members will need to sign up online at a dedicated registration page and provide the necessary verification of HBSANC membership.

Marketing Technology News: Versium Launches New Consumer Marketing Data Technologies to REACH Platform

As part of this agreement, the CMO Council will help the HBSANC:

• Further global knowledge exchange among its membership and engage alumni in strategic conversations and research programs run by the CMO Council and affiliates
• Extend the cooperative content sourcing relationship to other HBS alumni clubs globally via the HBSANC membership
• Invite select and relevant HBSANC members to present or participate in surveys, webinars, dinner dialogues, virtual CMO roundtables, and LinkedIn groups

Marketing Technology News: Aptivio Releases the First Augmented Intelligence App for B2B Sales Professionals