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        75 Inspiring Martech Leaders Who Are Prepared for 2020
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        5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
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        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
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        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
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        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
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Search Results for: CMO

5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO
Analytics, B2B Data, Staff Writers

5 Revelations from LinkedIn 2020 Emerging Jobs Report that Should Excite a MarTech CMO

This week, LinkedIn released the third edition of their annual 2020 Emerging Jobs Report for the US. This US emerging …

Sudipto Ghosh7 hours agoDecember 12, 2019 0 65
MarTech Interview with David Turner, CMO & Chief Customer Officer at Sidetrade
Interviews

MarTech Interview with David Turner, CMO at Sidetrade

"Marketers today are keen to use technology, the trick is to keep the focus on the outcomes and measurable benefits …
Sudipto Ghosh3 days agoDecember 9, 2019 0 411
AI 2020 Predictions from Tom Libretto, CMO at Pega - What’s next for Marketing?
Guest Authors

AI 2020 Predictions From Tom Libretto, CMO at Pega – What’s Next for Marketing?

Marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is …

PRNewswireDecember 4, 2019, 11:40 pmDecember 6, 2019 0 201
MarTech Interview with Steve Gershik, CMO at inRiver
Interviews

MarTech Interview with Steve Gershik, CMO at inRiver

"As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they …
Sudipto GhoshDecember 3, 2019, 1:30 pmDecember 2, 2019 0 568
MarTech Interview with Harry Glaser, CMO at Sisense
Interviews

MarTech Interview with Harry Glaser, CMO at Sisense

"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could …
Sudipto GhoshNovember 25, 2019, 3:00 pmNovember 25, 2019 0 750
TechBytes with Aimee Stone Munsell, CMO at Contentsquare
Tech Bytes

TechBytes with Aimee Stone Munsell, CMO at Contentsquare

What is the most contemporary definition of Customer Experience? And why is Contentsquare the “most complete” platform on the market …
Sudipto GhoshNovember 21, 2019, 3:30 pmNovember 21, 2019 0 770
MarTech Interview with Randy Frisch, CMO at Uberflip
Interviews

MarTech Interview with Randy Frisch, CMO at Uberflip

"Content should be used to engage your audience at every stage of the customer journey. " As a CMO of …
Sudipto GhoshNovember 21, 2019, 2:30 pmNovember 21, 2019 0 1050
CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI.
Staff Writers

CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI.

Martech Leader Salesforce Announced Service Cloud Voice to Sync Voice Calls and Digital Channels into CRM Data Salesforce’s latest product …

Sudipto GhoshNovember 19, 2019, 7:53 pmNovember 19, 2019 0 1017
Former CMO of Calvin Klein, Marie Gulin-Merle Joins Google as Global VP of Ads Marketing
B2B Commerce

Former CMO of Calvin Klein, Marie Gulin-Merle Joins Google as Global VP of Ads Marketing

The former CMO of global fashion brand Calvin Klein, Marie Gulin-Merle is now part of the Ads Marketing business at …

Sudipto GhoshNovember 18, 2019, 5:50 pmNovember 18, 2019 0 447
MarTech Interview with Matthew Baier, CMO and COO at Contentstack
Interviews

MarTech Interview with Matthew Baier, CMO and COO at Contentstack

"Nearly every aspect of Marketing represents an opportunity for AI to add insights for better decision making and automation for …
Sudipto GhoshNovember 18, 2019, 2:28 pmNovember 18, 2019 0 915
Technology

LogRhythm Taps New CMO and VP of Product; Expands Vision into SIEM and Security Analytics Products

LogRhythm, the company powering the world’s most modern enterprise security operations centers (SOCs), today announced the hiring of two key …

MTS Staff WriterNovember 14, 2019, 10:41 pmNovember 14, 2019 0 340
MarTech Interview with Olivier Chanoux, Co-Founder and CMO at LumApps
Interviews

MarTech Interview with Olivier Chanoux, Co-Founder and CMO at LumApps

"Fully-engaged employees can play a leading role in brand advocacy by building a brand’s image both internally and externally." Could …
Sudipto GhoshNovember 14, 2019, 2:30 pmNovember 14, 2019 0 1133
CMOs Asked for an Ever-Evolving CMS. Salesforce Delivers It.
Staff Writers

CMOs Asked for an Ever-Evolving CMS. Salesforce Delivers It.

Regardless of the nature of the business, Content Management Systems (CMS) are central to any CMO’s Marketing Technology stack. Today, …

Sudipto GhoshNovember 12, 2019, 1:05 pmNovember 18, 2019 0 1198
Harriet Seitler, CMO for Oprah Winfrey Network and Harpo Studios, Joins Course Hero
Technology

Harriet Seitler, CMO for Oprah Winfrey Network and Harpo Studios, Joins Course Hero

Veteran Marketer Will Help Shape Brand for Hypergrowth Edtech Firm  Part of a wave of “mission-driven” tech companies marrying purpose …

PRNewswireNovember 8, 2019, 2:12 pmNovember 8, 2019 0 377
MarTech Interview with Randi Barshack, CMO at Samba TV
Interviews

MarTech Interview with Randi Barshack, CMO at Samba TV

"One of the things that I feel is truly misunderstood by the industry is the assumption that having data means …
Sudipto GhoshNovember 8, 2019, 1:30 pmNovember 8, 2019 0 958
MarTech Interview with Charlie Ungashick, CMO at Validity Inc.
Interviews

MarTech Interview with Charlie Ungashick, CMO at Validity Inc.

"There’s too much hype around AI in general in my view but if you can see past the hype, AI …
Sudipto GhoshNovember 4, 2019, 2:00 pmNovember 4, 2019 0 1059
MarTech Interview with Sydney Sloan, CMO at SalesLoft
Interviews

MarTech Interview with Sydney Sloan, CMO at SalesLoft

"When you have the ability to keep a history of all customer interactions, you will be able to serve your …
Sudipto GhoshOctober 31, 2019, 1:30 pmNovember 8, 2019 0 1141
AI Firm Sidetrade Hires David Turner as New CMO from Major US Software Vendor
AI/ML, Technology

AI Firm Sidetrade Hires David Turner as New CMO from Major US Software Vendor

AI firm Sidetrade has appointed tech industry veteran David Turner to lead its marketing group. David joins Sidetrade from major …

MTS Staff WriterOctober 22, 2019, 7:15 pmOctober 22, 2019 0 294
MarTech Interview with Anna Belous, CMO at Competera
Interviews

MarTech Interview with Anna Belous, CMO at Competera

"AI is famous for ensuring fast results. I believe it will be fully embedded in our daily routine regardless of …
Sudipto GhoshOctober 22, 2019, 1:30 pmOctober 22, 2019 0 1132
MarTech Interview with Marcel Hollerbach, Co-Founder and CMO at Productsup
Interviews

MarTech Interview with Marcel Hollerbach, CMO at Productsup

"Personalization is a great way for marketeers to still capture the attention of consumers and actually deliver them a valuable …
Sudipto GhoshOctober 21, 2019, 3:00 pmNovember 1, 2019 1 1134

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