This week, LinkedIn released the third edition of their annual 2020 Emerging Jobs Report for the US. This US emerging …
MarTech Interview with David Turner, CMO at Sidetrade
"Marketers today are keen to use technology, the trick is to keep the focus on the outcomes and measurable benefits …
AI 2020 Predictions From Tom Libretto, CMO at Pega – What’s Next for Marketing?
Marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is …
MarTech Interview with Steve Gershik, CMO at inRiver
"As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they …
MarTech Interview with Harry Glaser, CMO at Sisense
"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could …
TechBytes with Aimee Stone Munsell, CMO at Contentsquare
What is the most contemporary definition of Customer Experience? And why is Contentsquare the “most complete” platform on the market …
MarTech Interview with Randy Frisch, CMO at Uberflip
"Content should be used to engage your audience at every stage of the customer journey. " As a CMO of …
CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI.
Martech Leader Salesforce Announced Service Cloud Voice to Sync Voice Calls and Digital Channels into CRM Data Salesforce’s latest product …
Former CMO of Calvin Klein, Marie Gulin-Merle Joins Google as Global VP of Ads Marketing
The former CMO of global fashion brand Calvin Klein, Marie Gulin-Merle is now part of the Ads Marketing business at …
MarTech Interview with Matthew Baier, CMO and COO at Contentstack
"Nearly every aspect of Marketing represents an opportunity for AI to add insights for better decision making and automation for …
LogRhythm Taps New CMO and VP of Product; Expands Vision into SIEM and Security Analytics Products
LogRhythm, the company powering the world’s most modern enterprise security operations centers (SOCs), today announced the hiring of two key …
MarTech Interview with Olivier Chanoux, Co-Founder and CMO at LumApps
"Fully-engaged employees can play a leading role in brand advocacy by building a brand’s image both internally and externally." Could …
CMOs Asked for an Ever-Evolving CMS. Salesforce Delivers It.
Regardless of the nature of the business, Content Management Systems (CMS) are central to any CMO’s Marketing Technology stack. Today, …
Harriet Seitler, CMO for Oprah Winfrey Network and Harpo Studios, Joins Course Hero
Veteran Marketer Will Help Shape Brand for Hypergrowth Edtech Firm Part of a wave of “mission-driven” tech companies marrying purpose …
MarTech Interview with Randi Barshack, CMO at Samba TV
"One of the things that I feel is truly misunderstood by the industry is the assumption that having data means …
MarTech Interview with Charlie Ungashick, CMO at Validity Inc.
"There’s too much hype around AI in general in my view but if you can see past the hype, AI …
MarTech Interview with Sydney Sloan, CMO at SalesLoft
"When you have the ability to keep a history of all customer interactions, you will be able to serve your …
AI Firm Sidetrade Hires David Turner as New CMO from Major US Software Vendor
AI firm Sidetrade has appointed tech industry veteran David Turner to lead its marketing group. David joins Sidetrade from major …
MarTech Interview with Anna Belous, CMO at Competera
"AI is famous for ensuring fast results. I believe it will be fully embedded in our daily routine regardless of …
MarTech Interview with Marcel Hollerbach, CMO at Productsup
"Personalization is a great way for marketeers to still capture the attention of consumers and actually deliver them a valuable …