The MarTech Interview Series with Linda Chen, CMO at Cyara is a tech-focused Q&A style chat. Linda shares her experience working as CMO handling CX testing, cloud contact centers, and omnichannel CX.

"As sales teams are constantly on-the-go, voice-enabled applications can help them easily listen to sales information that is critical to help salespeople effectively do their jobs." Tell us about your role and the journey into tech before joining ReadSpeaker? I joined ReadSpeaker in 2004 as cofounder and Managing Director of France and French Territories before I became CMO in 2008. Prior to my roles at ReadSpeaker, I worked as the General Manager at MTV and Game One from 1995 to 2004, where I managed a team of 70…

Former Automation Anywhere and ServiceNow exec, Scott Mersy, joins BigID to lead global marketing and GTM strategy BigID, the leading data discovery and intelligence platform for privacy, protection, and perspective, announced Scott Mersy as its new Chief Marketing Officer. He brings over two decades of cloud, SaaS and enterprise tech experience in digital marketing, website and product marketing, demand generation and sales development. Marketing Technology News: Zendesk Commended by Frost & Sullivan for Its…

Company Invests in Its Future with New CMO and New Product to Round Out Digital Experience Platform Despite global unpredictability caused by the pandemic, customer-centric digital experience company Episerver™ closes H1 with double-digit growth. The business experienced a 20% increase in new business, reliably serviced record page views at the height of COVID-19, and supported go-lives for customers further embracing digital experience like Cuisinart™ and Dolby™. To initiate its next phase of growth, Episerver – a Leader…

Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19 While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend Survey 2020. In fact, CMOs report they expect to increase investments across major channels and resource areas in 2021. Gartner warns that this outlook may be overly optimistic. “Marketers…

Ted Rogers transitions to lead the marketing function to accelerate bringing new best-of-breed solutions to market Digital River, the most experienced global ecommerce enabler for established and fast-growing brands, announced today the appointment of Ted Rogers as the company’s chief marketing officer. Rogers will report directly to Digital River’s CEO, Adam Coyle. Rogers has been a key executive at Digital River for three years, serving first as vice president and general manager of MyCommerce, Digital River’s…

Once viewed as a cost center, marketing has come full circle where for many organizations it is the top revenue-producing department. While the current health and economic crisis is causing anxiety for everyone, marketers included, the situation also provides some hints as to how marketing can best accelerate its path to the future. The current state of rapidly changing consumer behaviors coupled with accelerated use of digital and hybrid channels has exposed customer experience issues at the enterprise level – one that…

The leading cloud customer experience provider - Genesys has added a new business unit dedicated to workforce engagement management with Merijn te Booij as head. Former Google and Microsoft marketing executive Joyce Kim is also joining the unit as the new Chief Marketing Officer (CMO). Joyce Kim succeeds Merijn te Booij, who now serves as general manager (GM) for the company’s new business unit, Employee Engagement Solutions. As CMO, Joyce would head worldwide marketing for Genesys, reporting to Chief Executive…

Highly successful brand expert advocates ‘memorable experiences at every touchpoint’ as the critical focus for every business leader InMoment™, the leading provider of Experience Intelligence (XI)™, today announced the addition of Tony Weisman to its board of directors. Tony is a leading expert in brand and marketing strategy, and a proponent of creating a positive brand experience across all consumer touchpoints. Tony has decades of driving forward-thinking digital, brand and customer marketing for the world’s top…

Contentful is leading a major industry shift away from traditional content management systems to an omnichannel content platform Contentful announced today $80 million in Series E funding led by Sapphire Ventures, with participation from General Catalyst, Salesforce Ventures and five other new and existing backers. This round brings Contentful’s total funding to $158 million to date. Contentful also announced hiring a new CMO, Bridget Perry, who most recently led Adobe marketing across Europe, the Middle East and Africa.…

Developing and executing a marketing strategy is no easy task. There are a million ways to develop and design a marketing campaign and even more ways to manage a whole marketing strategy. For instance, I believe it is vital to center your marketing strategy around making data accessible, providing customers with more than just advertising. I see great value in inserting marketing content with valuable information and actionable insights customers can benefit from. Marketing is a dynamic and ever-changing field. This is…

Tell us about your current role and the team/technology you handle at Brightcove. As the CMO of Brightcove, I oversee Marketing Communications, Demand Generation, Field Marketing, Product Marketing, and Go-To-Market activities. This includes anything from branding, public relations, content development, and pipeline generation. How have your marketing and sales teams regrouped to continue customer success benchmarks? Our marketing and sales teams are aligned at every level, top to bottom. Our CRO and I believe sales and…

"As educational content becomes more pervasive and accessible, customers will likely gravitate toward brands they recognize and trust will deliver quality." Tell us about your roles and journey before joining Udacity. My career path has been a unique one. I started on the engineering side as a web developer. Having a technical background actually enabled me to make the transition into marketing at Hotwire, where I helped build a more scalable and personalized CRM program. I wanted to continue to find opportunities…

What words or definitions come to mind when you hear “CMO”? More simply, what is marketing? The answer to this question is not only complex but also requires multiple baseline questions. Much like the discipline it oversees, the role of a CMO is inherently multifaceted and ever-evolving; it thrives on being cross-functional. It paints a picture of an organization during a time when both human and digital communications are evolving faster than ever before. The role has become so multi-dimensional that it explains why a…

The CMO Club, in thought leadership with Claro Enterprise Solutions, a leading global technology services company, today announced the publication of "The Social Media Playbook: Five Pillars of Success." Based on interviews with six senior marketing executives across the globe, the report identifies best practices and keys to success in defining and executing a social strategy. The report examines the evolving role of social media platforms in marketing and defines specific ways businesses can use social media to…

Bright Spot: Senior Female Marketers Eclipse Male Counterparts in Both Salary and Bonuses Many chief marketers are likely to have a disappointing upcoming year as 84 percent surveyed by the CMO Council say their compensation is tied to business performance improvements in 2020. Not surprisingly, take home pay will likely be less due to the severe economic impact of the global pandemic. News from the Chief Marketing Officer (CMO) Council on "CMO Compensation: Erosion, Stagnation or Elevation?" follows Spencer Stuart's …

Tech Veteran Brings Proven Fortune 500 Leadership and Startup Expertise to Outreach's Board of Directors Outreach, the number one sales engagement platform, announced the appointment of Sue Bostrom, a tech veteran with more than 30 years of experience, to its board of directors. "Sue‌ ‌is‌ ‌a‌ ‌remarkable‌ ‌addition‌ ‌to‌ ‌our‌ ‌board," said‌ ‌Manny‌ ‌Medina,‌ ‌chief‌ ‌executive‌ ‌officer‌ ‌of‌ ‌Outreach.‌ ‌"We're‌ ‌eager‌ ‌to‌ ‌welcome‌ ‌her‌ ‌depth‌ ‌of‌ ‌knowledge‌ ‌in‌ ‌leadership,‌ technology, ‌and‌ ‌marketing‌…

"Don’t change what works just because you’re remote. In fact, double-down on what works." Please tell us about your role and the team/technology at ringDNA. I am the Chief Marketing Officer at ringDNA. We offer a Sales platform that radically improves productivity and performance for Sales, Customer Success and Support teams, which translates to more conversations and more revenue. Most importantly, we are remote by design, which makes it possible for us to enable Sales teams around the world as they continue to…

Impartner, the world's fastest-growing, most award-winning, pure play Partner Relationship Management (PRM) and channel management platform provider, announced that CRN, a brand of The Channel Company, has named Kerry Desberg, Impartner Chief Marketing Officer, to its esteemed 2020 Women of the Channel list. Recognizing the unique strengths, vision and achievements of a select group of women, this prestigious, annual list acknowledges channel leaders who are blazing a trail for future generations. These women are from all…

Award Recognizes Marketing Innovation and Career Development Initiatives Valassis, the leader in marketing technology and consumer engagement, announced Michelle Engle, CMO, has been recognized with a Triangle Business Journal 2020 C-Suite Award based on achievements in her recent role as CMO at Valassis. The fourth annual Triangle Business Journal C-Suite Award program honors outstanding C-level executives across industries for their contributions to the local Triangle community in North Carolina. Marketing Technology…