Crowd Point Reinvents Influencer Search and Discovery Landscape
Crowd Point is a self-service, influencer campaign building solution designed to leverage the power of AI to eliminate the need for traditional influencer search and discovery tools.
The Crowd Point Influencer Campaign Builder (ICB) uses high-level data science and Artificial Intelligence to build influencer marketing campaigns in real-time that deliver an unprecedented level of target audience accuracy.
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“We reverse-engineer the process,” says Crowd Point Co-Founder and COO, Adam Robbins. “By starting with the total number of followers or desired budget of your campaign, our platform builds a customized roster of niche and micro-influencers whose audience aggregately meets your specific demographic and psychographic objectives. We have effectively eliminated the need to exhaustively search through influencer databases.”
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The easy to use platform was designed specifically for brands and agencies. It seamlessly walks users through an automated series of questions that build a targeted influencer campaign in real-time.
Co-Founder and CTO, Alex Cordover, explains that “after building a campaign, our platform utilizes data analytics to track its performance in real time by measuring the number of impressions, engagement rate, follower growth, and Return on Investment.”
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