Browsing Tag

Influencer Discovery

Crowd Point Reinvents Influencer Search and Discovery Landscape

Crowd Point is a self-service, influencer campaign building solution designed to leverage the power of AI to eliminate the need for traditional influencer search and discovery tools. The Crowd Point Influencer Campaign Builder (ICB) uses high-level data science and Artificial Intelligence to build influencer marketing campaigns in real-time that deliver an unprecedented level of target audience accuracy. Marketing Technology News: Criteo Integrates with Oracle Data Cloud "We reverse-engineer the process," says Crowd…

Impact Acquires ACTIVATE Influencer Marketing Platform

Impact, the global leader in partnership automation, announced the acquisition of ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition, effective today, includes the industry-leading end to end platform for influencer discovery; reporting; and campaign management, including collaborations across all major social platforms. Together with Impact’s existing influencer platform partners, the combined offering now becomes the #1 global influencer marketplace available today with over 300K opt-in…

Traackr Unveils New Influencer Discovery Capabilities to Evaluate Audience Quality and Brand Value Alignment

Influencer marketing platform debuts Audience Quality and Brand Values Match tools to help brands identify and assess influencers for campaigns that drive higher ROI Influencer fraud cost brands an estimated $1.3 billion in 2019, and the additional rise in influencer scandals has put pressure on marketers to ensure brand value alignment before collaborating. Today Traackr, a leading influencer marketing platform, announced the launch of two new discovery tools, Audience Quality and Brand Values Match, for marketers to…