Factor4, LLC, a leading provider of gift card and loyalty solutions, today announce a partnership with SavorConnect, a leading cloud-based integration platform, to launch omnichannel gift cards (usable online, in-store and via mobile devices) on Shopify.

Dan Battista, Factor4’s CEO said, “Few firms offer true omnichannel gift cards; even fewer also give merchants a choice of payment processors. We believe this is the first omnichannel gift card on Shopify that allows merchants to choose their payment partner. Factor4 integrates with over 100 payment processors.”

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Online sales of gift cards have exploded due to Covid-19. A 2020 NAPCO Research report shows an 80% increase in digital gift card sales from 2019. Other reports estimate the total U.S. gift card market at almost $240 billion by 2025.  Today’s consumers want to use gift cards in stores and on mobile platforms as well as via websites which they can do at infinite locations because of Factor4’s partnership with SavorConnect.

Ben Weiner, CEO at WineryConnect (developer of the SavorConnect platform) said, “These OmniGift cards offer fully customized branding; and can be redeemed at potentially unlimited numbers of physical and virtual locations. This maximizes flexibility for merchants and their customers, opening up major new revenue streams.”

Sam Weiner, WineryConnect’s CTO, said, “Shopify apps require cutting-edge integration at scale. Our years-long investment in multi-tenant cloud-based integration lets us offer this service cost-effectively. We are excited to partner with Factor4 OmniGift sales on Shopify.”

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