Influence+United charter member, IZEA Worldwide, Inc., welcomed the leading influencer marketing company in Latin America, FLUVIP, to the fast-growing, global alliance.
Founded in 2013 and headquartered in Bogota, Colombia, FLUVIP has a comprehensive footprint across the Latin American creator economy with offices in major advertising markets including Mexico City, Buenos Aires, Lima, Miami, Santiago, São Paulo, and Bogota. Trusted by over 800 brands, FLUVIP leverages machine learning and predictive intelligence to shape influencer marketing recommendations for its clients.
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“Latin America is the most urbanized continent in the world – with almost 80% of its citizens living in cities. Those residents are also some of the planet’s most youthful and socially-connected,” said Ted Murphy, IZEA Chairman, and Chief Executive Officer. “LATAM consumer purchasing power and wealth continues to grow in line with population size and internet connectivity, making it a crucially important geography for brand marketers. We’re thrilled to have the opportunity to work alongside FLUVIP within the Influence+United collation.”
“I am convinced that it is a great opportunity for big brands whose tendency is to solve their influencer marketing campaigns with a trusted partner worldwide,” said Sebastian Jasminoy,” Chief Executive Officer of FLUVIP.
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The Influence+United alliance seeks to take the stress of globalization and streamline the entire executional journey — from proposal to results — for the world’s foremost companies. The alliance will serve as the easiest way to execute a unified influencer marketing campaign with trusted leaders who are localized in presence, but global in scope.
Influence+United, and its charter members, IZEA, Buzzoole, Chtrbox, and FLUVIP, plan to formally welcome additional partners in subsequent announcements. Details pertaining to those members will be made public through newswire, online press center, and companies’ social media channels.
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