New Self-Service Discovery Platform Provides Access to Influencer Profiles and VizSearch
IZEA Worldwide, Inc., operator of IZEAx, the premier online marketplace connecting brands and publishers with influential content creators, has announced the official launch of IZEAx Discovery. The new platform provides marketers with access to search influencer profiles as well access to VizSearch, IZEA’s unique content discovery engine. IZEAx Discovery is available as a standalone feature for $149 per month and marketers can sign up.
IZEA Announces IZEAx Discovery
IZEAx Discovery enables marketers to perform influencer keyword searches and segment searches based on hundreds of different criteria, including audience demographics, and filter results to find the right influencer profile for their brand. Marketers can create, organize, and export lists of influencers within the platform to easily manage large groups of influencers. IZEAx Discovery also includes full access to VizSearch which provides marketers with the ability to search IZEA’s index of millions of pieces of content created by IZEA’s opt-in network of social media influencers.
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Sample IZEAx Discovery searches include:
The functionality found in IZEAx Discovery is a subset of the full feature set available to enterprise customers licensing the IZEAx Unity Suite. It is designed for those users who do not require the content workflow, publishing, payments, analytics, communication and CRM tools found in IZEAx Unity Suite.
“While our core customer base for IZEAx is larger agencies and brands, we realize there is a significant segment of the market that does not match the ideal customer profile for an enterprise-class influencer marketing platform,” said Ted Murphy, Founder and CEO of IZEA. “IZEAx Discovery provides a frictionless on-ramp for these customers to join the IZEA ecosystem and allows them to grow with us as their needs and budgets expand over time. They get access to some of our most powerful features for a fraction of the cost of a traditional IZEAx platform license, with the ability to easily upgrade to the full IZEAx Unity Suite when they are ready.”
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IZEAx Discovery includes a radical redesign of the IZEAx influencer search experience. The product is the result of the ongoing collaboration between IZEA’s existing engineering team and the product and engineering personnel who came on board with the acquisition of TapInfluence in July 2018. It is the second major improvement to IZEA’s search experience since the two companies consolidated efforts.
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