IZEA Awarded $2.8M Contract with Metaverse Influencer Activation

IZEA Worldwide, Inc. the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced that it has been awarded a $2.8 million contract expansion by a global Fortune 20 technology company. IZEA has been contracted to execute a metaverse influencer activation inside Roblox, with supporting activations on traditional social media platforms, including Instagram and TikTok, as well as appearances IRL.

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“We are seeing continued brand interest in the metaverse platforms of today and what they will become in the future,” said Ted Murphy, IZEA Founder and CEO. “Leading brands are pushing the boundaries beyond the standard photo and video activations that are commonplace in the present-day influencer marketing industry. There is a whole new level of immersion, interactivity, and ownership between brands and influencers, and we believe that team IZEA is at the leading edge of what is next in our space.”

IZEA Worldwide, Inc is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive a measurable return on investment.

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