The fund is available through LTK Connect – the new self-serve creator marketing solution – to help brands accelerate growth
LTK, the global influencer marketing platform, is announcing a $1 million investment this year to help fuel the growth of small, direct-to-consumer brands through creator-guided shopping. The investment provides financial support and co-investment through the new LTK Connect platform, a self-serve solution that helps brands of all sizes build and manage creator marketing programs.
“Empowering creative entrepreneurs – whether a creator or brand – has been a driving force for LTK. Having had a jewelry line of my own, I intimately understand the challenges of growing a small business,” said Amber Venz Box, Co-founder and President of LTK. “With the LTK brand fund, we are able to provide financial support to the small brands that people love, supercharging their growth through the power of creator-guided shopping.”
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LTK’s new self-serve platform enables brands of all sizes to directly build, manage, and scale their creator marketing plans. From identifying and connecting with nearly 200,000 retail-focused LTK creators with audience insights to communication, performance tracking and payments – LTK Connect provides it all in one easy-to-use tool.
A 2021 report from eMarketer shows that influencer marketing was up year-over-year. More than 70% of marketers are expected to use an influencer marketing strategy this year, up from just about 60% last year according to that same report. Direct-to-consumer is on the rise as well. eMarketer reports that direct-to-consumer sales are rapidly accelerating; from $36.08 billion to a forecasted $212.90 billion in 2023. That’s a 488% increase in less than a decade. With these trends, it was important to LTK to develop a solution that could empower direct-to-consumer brands to tap into creator-guided commerce.
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