Omnicom Public Relations Group (OPRG) announced the appointment of Erin Lanuti as Chief Innovation Officer. In this new position, Lanuti will be responsible for digital innovation and product development, working closely with all agencies to scale and build performance-driven offerings in areas such as social media, content marketing, creative, influencer marketing, media relations, SEO and ecommerce. Lanuti will report to OPRG CEO Karen van Bergen and be based in New York.

“Erin has a proven track record of building and scaling digital solutions globally across marketing disciplines,” said van Bergen. “Her expertise will be instrumental across all OPRG agencies as we continue to focus on demonstrating the true business value of communications for clients. We’re thrilled to have her on our team.”

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Lanuti joins OPRG from Publicis, having spent nine years driving integrated marketing and digital transformation across MSLGROUP and Performics. She developed and scaled globally a suite of global performance marketing solutions including Conversation2Commerce, a solution that linked PR to a measurable business impact across ecommerce, sales and brand lift.

“OPRG is uniquely positioned in the industry with its unrivaled scale and access to the breadth and depth of Omnicom resources,” said Lanuti. “I couldn’t be more excited to join OPRG and partner with its amazing agencies to capitalize on this opportunity and accelerate innovation.”

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She has been awarded “Innovator of the Year” by the International Business Awards, “Digital 40 over 40” by Campaign Magazine and added to the prestigious “Innovator 25” by the Holmes Report.

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