Quotient Technology Earns TAG ‘Certified Against Fraud’ Seal, Validating the Company’s Commitment to Delivering Quality Digital Advertising
Quotient Technology announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, underscoring Quotient’s commitment to providing the highest standards against fraudulent, nonhuman traffic in digital advertising.
“We are committed to delivering CPGs the best, most effective digital media available and in a brand-friendly environment. Our proprietary data, combined with our media technology and expertise, enables us to deliver shopper media and influencer campaigns that drive high return on ad spend.”
In addition, Quotient’s recently acquired influencer marketing brand, Ahalogy, has also received the TAG certification – an important recognition of Ahalogy’s ongoing effort to combat follower fraud on its influencer campaigns.
“I’m thrilled that TAG has recognized Quotient’s efforts to fight fraud and deliver quality digital advertising,” said Mir Aamir, President and CEO of Quotient. “We are committed to delivering CPGs the best, most effective digital media available and in a brand-friendly environment. Our proprietary data, combined with our media technology and expertise, enables us to deliver shopper media and influencer campaigns that drive high return on ad spend.”
Quotient’s data driven media platform delivers high performing creative to consumers using a blend of exclusive shopper data and online behavioral data. Quotient has a verified buyer audience of over 100 million, enabling the company to reach specific shopper segments through exclusive media partnerships with retailers – delivering engaging media messages on a retailer’s properties, on Quotient’s flagship consumer brand, Coupons.com, and on third-party properties across the web. It’s then able to measure those campaigns and tie them directly to in-store sales.
Fraud has been a particularly challenging issue for influencer marketing, where traffic from sophisticated bots is sometimes designed to look like consumers. To combat such fraud, Ahalogy partnered with Oracle’s Moat in June 2017 to provide a comprehensive third-party verification (TPV) solution in the influencer market. The TAG certification will now be a vital part of Ahalogy’s Tri-Verified solution.
“We think it’s important for all companies involved in the digital advertising supply chain to have high standards against fraud and help create a transparent ad ecosystem,” said Rachel Nyswander Thomas, SVP of Operations & Public Policy at TAG. “By achieving the TAG Certified Against Fraud Seal, Quotient and Ahalogy have taken an important step towards delivering a safe environment for brands online, and we commend them for their leadership in this area.”
TAG launched its Certified Against Fraud program in 2016 to combat invalid traffic in the digital advertising supply chain. The TAG Anti-Fraud Working Group developed and maintains the Certified Against Fraud Guidelines, as well as a suite of anti-fraud tools to aid in compliance with those guidelines.
It’s estimated that advertisers lose roughly $7.2 billion a year globally to bot-generated, non-human traffic, according to the 2016 ANA/White Ops Bot Fraud study. By encouraging companies in the digital advertising industry to meet these standards, the TAG Certified Against Fraud Program has been shown to be an effective tool in reducing fraudulent invalid traffic. According to a recent study, the use of TAG Certified Channels can reduce the level of fraud by more than 83% compared to the broader industry average.
Companies that are shown to abide by the “Certified Against Fraud” Guidelines receive the Certified Against Fraud Seal and can use the seal to publicly communicate their commitment to combating fraudulent nonhuman traffic in the digital advertising supply chain.
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