White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers A new white …
TAG Study Shows 88% Less Fraud in TAG Certified Distribution Channels, Notable Improvement Over Prior Year
According to 614 Group Analysis, Fraud Rates in TAG Certified Channels Dropped from 1.68% to 1.41%, as Industry Adopted Higher …
Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand
More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content A …
SpotX Earns Independent Recertification for TAG Anti-Fraud, Anti-Piracy, Anti-Malware, ICQ Seals via BPA Worldwide
Video Advertising and Monetization Platform Among First Supply-Side Platforms (Ssps) in Industry to Achieve “Tag Platinum Status” by Earning All …
AdColony Receives TAG Certified Against Fraud Recertification, Continues Commitment To Fight In-App Ad Fraud
Trustworthy Accountability Group (TAG) Certifies Mobile Advertising Marketplace for Second Year in a Row AdColony, the mobile performance marketplace, announced …
RhythmOne Receives Recertification of Trustworthy Accountability Group Seal for “Inventory Quality Guidelines” and Earns New “Certified Against Malware” Seal
RhythmOne plc, a global advertising technology company, announced it has received its 2019 seal recertification from the Trustworthy Accountability Group …
TAG Awards 2019 Seal Recertifications to Companies Achieving Rigorous Standards to Protect Digital Ad Industry
Number of Recertified Companies Nearly Triples from 37 to 102 over Prior Year, Total Recertified Seals More Than Double from …
OpenX Awarded First Platinum Status Recognition from the Trustworthy Accountability Group (TAG) for Comprehensive Approach to Quality and Transparency
Leading Independent Ad Exchange Is One of Only Five Companies Globally to Achieve Highest Level of Quality Certification OpenX, the …
First Analysis of European Anti-Fraud Efforts Shows 94 Percent Fraud Reduction in Tag Certified Channels
Study Conducted by The 614 Group Found Only 0.53 Percent IVT In Channels Using TAG’s Widely-Adopted Anti-Fraud Standards The Trustworthy …
Trustworthy Accountability Group (TAG) White Paper Highlights Need for Global Standards to Tackle Industry Challenges
A Consistent and Scalable Global Approach Is Required to Address Key Brand Safety Challenges and Criminal Activity in Digital Advertising …
Quotient Technology Earns TAG ‘Certified Against Fraud’ Seal, Validating the Company’s Commitment to Delivering Quality Digital Advertising
Quotient Technology announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, underscoring Quotient’s commitment to providing the highest …
Brand Safety Institute Launches to Educate and Accredit Brand Safety Execs in Digital Ad Industry
Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of “Brand Safety Officer” …
Beachfront Earns TAG Certified Against Fraud Seal
Latest Step Would Ensure Customers and Partners Are Seeing True, Validated, 100 Percent Clean Media Beachfront, a leading platform for …
AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality
Mobile Video Advertising Leader Meets Stringent Requirements from Trustworthy Accountability Group (TAG) AdColony, the ad quality video marketplace, announced the company …
SpotX Doubles Down on Digital Video Advertising Safety, Granted Renewal on All Trustworthy Accountability Group (TAG) Certifications
Video Advertising And Monetization Platform Strengthens Its Leadership Role In Brand Safety SpotX, the leading video advertising and monetization platform, …
Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer
New TAG EU Office, With Nick Stringer as VP of Global Member Engagement and Operations, Will Help Coordinate Industry’s Worldwide Efforts …
The Fight Against Fraud: Why DSPs Should Build Their Own Fraud-Detection Tools
Our industry is plagued with fraud. Global industry bodies are now involved, with the IAB releasing Ads.txt guidelines and Trustworthy …