Trustworthy Accountability Group

China Advertising Association (CAA) and the Trustworthy Accountability Group (TAG) - an advertising industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain - today launched TAG's international standards in the Chinese market. Building on the initial TAG-CAA collaboration from April 2020, the standards - in particular TAG's Certified Against Fraud certification – will provide companies in China with a robust certification and with it the…

Demonstrates commitment to tackling criminal activity and increasing trust across the programmatic advertising ecosystem Real-time advertising technology and infrastructure company, IPONWEB, has been awarded TAG Platinum status by the Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising. Marketing Technology News: Zendesk Suite Radically Transforms Enterprise Tech Space with New Messaging Solution Attained by only 11…

New Data from The 614 Group Shows Record-Low IVT Rates in TAG Certified Channels; CTV Fraud Rate in TAG Channels at Just 0.6% The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, released its 2020 US fraud benchmark study, showed a dramatic 90% reduction of ad fraud in TAG Certified distribution channels. Conducted by The 614 Group, the study found an IVT rate of just 1.05% across TAG Certified channels, compared to the industry…

Meah Will Lead Expansion of TAG Threat Sharing Program; TAG Releases New White Paper Outlining Best Practices for Companies to Stop Malvertising The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced the hiring of Danielle Meah, former Global Head of Threat Intelligence for Citigroup, as TAG's first Director of Threat Intelligence. In her new role, Meah will lead the TAG Threat Exchange and work with the…

Aniview Inc., a leading technology provider of video ad-serving, playing and premium monetization capabilities, announced its recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. TAG awards certification to select companies that achieve its rigorous standards to protect the digital advertising industry from fraud, malware, piracy and lack of transparency. "Recertification by TAG is…

Fraud Seal Certification Demonstrates Anura's Leadership in Raising Industry Standards, Strengthens Its Solutions for Fortune 1000 Companies Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the TAG certification with independent validation by a third-party auditor, Anura's platform is well-positioned to be marketed to larger brand-name companies, increasing its market…

White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers A new white paper released by five leading advertising standards organizations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain. Released by the Brand Safety Institute (BSI) in coordination with Ad-ID®, EIDR, Trustworthy Accountability Group (TAG), and IAB Tech Lab, "Identification: It's as Easy as ABC"…

According to 614 Group Analysis, Fraud Rates in TAG Certified Channels Dropped from 1.68% to 1.41%, as Industry Adopted Higher Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the results of its 2019 benchmark fraud study. The study shows the industry's continued success in reducing fraud within TAG Certified distribution channels at a time when many more participants in the digital advertising supply…

More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content A new survey of US consumers highlights the significant financial risk to brands from a potential brand safety crisis involving their advertising. Conducted among 1,017 respondents via SurveyMonkey by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI), the survey found more than 80 percent of consumers said they would reduce or stop buying a product they regularly purchase…

Video Advertising and Monetization Platform Among First Supply-Side Platforms (Ssps) in Industry to Achieve "Tag Platinum Status" by Earning All Four Seals from Trustworthy Accountability Group SpotX, the leading global video advertising and monetization platform, announced it has maintained its TAG Platinum Status by being recertified for all four seals awarded by the Trustworthy Accountability Group (TAG) through independent validation by global assurance provider BPA Worldwide. Seals earned by SpotX include the TAG…

Trustworthy Accountability Group (TAG) Certifies Mobile Advertising Marketplace for Second Year in a Row AdColony, the mobile performance marketplace, announced that the Trustworthy Accountability Group (TAG) has awarded the company a 2019 Certified Against Fraud seal. For the second year in a row, AdColony is part of a group of media and advertising companies that have met the stringent requirements designed to protect advertisers, publishers, technology providers and consumers from digital ad fraud. “Digital ad fraud…

RhythmOne plc, a global advertising technology company, announced it has received its 2019 seal recertification from the Trustworthy Accountability Group (TAG) for compliance with TAG’s Inventory Quality Guidelines (IQG). This recertification affirms that RhythmOne is utilizing IQG disclosures for ad inventory to help partners understand and limit their ads to brand safe environments. In addition, RhythmOne also received its initial TAG Certified Against Malware Seal for its efforts to eliminate the distribution of malware…

Number of Recertified Companies Nearly Triples from 37 to 102 over Prior Year, Total Recertified Seals More Than Double from 62 to 139 The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, recognized more than a hundred companies for achieving 2019 seal recertification for TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programs. Multi-year adoption of…

Leading Independent Ad Exchange Is One of Only Five Companies Globally to Achieve Highest Level of Quality Certification OpenX, the world's largest independent advertising exchange, announced that the company has achieved Platinum Status for its commitment to quality from the Trustworthy Accountability Group (TAG), designating compliance with all four of the available TAG seals: Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Certified Against TAG's Inventory Quality Guidelines. Less…

Study Conducted by The 614 Group Found Only 0.53 Percent IVT In Channels Using TAG’s Widely-Adopted Anti-Fraud Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the first analysis of the effectiveness of ongoing industry anti-fraud efforts in Europe. The study, conducted by The 614 Group, found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 94…

A Consistent and Scalable Global Approach Is Required to Address Key Brand Safety Challenges and Criminal Activity in Digital Advertising The Trustworthy Accountability Group (TAG), an advertising industry initiative aimed at fighting criminal activity in the digital advertising supply chain, published a White Paper – "Global Standards for Local Markets: A Roadmap for Establishing Global Harmonization in Digital Advertising Standards" – highlighting the need for consistent and scalable global standards to tackle…

Quotient Technology announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, underscoring Quotient’s commitment to providing the highest standards against fraudulent, nonhuman traffic in digital advertising. “We are committed to delivering CPGs the best, most effective digital media available and in a brand-friendly environment. Our proprietary data, combined with our media technology and expertise, enables us to deliver shopper media and influencer campaigns that drive high…

Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of "Brand Safety Officer" To help the digital advertising industry tackle one of its most visible and persistent challenges, a new industry initiative – the Brand Safety Institute – launched to advance brand protection through research, education, and professional certification. The centerpiece of BSI's efforts will be a rigorous Brand Safety Officer certification program offering information, training, and…

Mobile Video Advertising Leader Meets Stringent Requirements from Trustworthy Accountability Group (TAG) AdColony, the ad quality video marketplace, announced the company has been granted the coveted Certified For Fraud certification by Trustworthy Accountability Group (TAG). The certification reaffirms AdColony's continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. "Advertisers deserve to know that the campaign reporting they receive is honest…