China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety…
China Advertising Association (CAA) and the Trustworthy Accountability Group (TAG) - an advertising industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain - today launched TAG's international standards in the Chinese market.
Building on the initial TAG-CAA collaboration from April 2020, the standards - in particular TAG's Certified Against Fraud certification – will provide companies in China with a robust certification and with it the…