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Trustworthy Accountability Group

TAG Hires Former Citigroup Head of Threat Intelligence, Danielle Meah, as Director of Threat Intelligence

Meah Will Lead Expansion of TAG Threat Sharing Program; TAG Releases New White Paper Outlining Best Practices for Companies to Stop Malvertising The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced the hiring of Danielle Meah, former Global Head of Threat Intelligence for Citigroup, as TAG's first Director of Threat Intelligence. In her new role, Meah will lead the TAG Threat Exchange and work with the…

Aniview Doubles Down on Commitment to Fight Ad Fraud with TAG Recertification

Aniview Inc., a leading technology provider of video ad-serving, playing and premium monetization capabilities, announced its recertification by the Trustworthy Accountability Group (TAG) for the TAG Certified Against Fraud Seal, recognizing its commitment in the fight against fraudulent digital advertising. TAG awards certification to select companies that achieve its rigorous standards to protect the digital advertising industry from fraud, malware, piracy and lack of transparency. "Recertification by TAG is…

Anura Awarded TAG Certified Against Fraud Seal by the Trustworthy Accountability Group

Fraud Seal Certification Demonstrates Anura's Leadership in Raising Industry Standards, Strengthens Its Solutions for Fortune 1000 Companies Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the TAG certification with independent validation by a third-party auditor, Anura's platform is well-positioned to be marketed to larger brand-name companies, increasing its market…

Brand Safety Requires Effective Identification Measures

White Paper from Advertising Standards Organizations Urges Industry to Adopt Identifiers Across Ad Assets, Businesses, and Consumers A new white paper released by five leading advertising standards organizations highlights the importance for brand safety of adopting effective identification measures across the digital advertising supply chain. Released by the Brand Safety Institute (BSI) in coordination with Ad-ID®, EIDR, Trustworthy Accountability Group (TAG), and IAB Tech Lab, "Identification: It's as Easy as ABC"…

TAG Study Shows 88% Less Fraud in TAG Certified Distribution Channels, Notable Improvement Over Prior Year

According to 614 Group Analysis, Fraud Rates in TAG Certified Channels Dropped from 1.68% to 1.41%, as Industry Adopted Higher Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the results of its 2019 benchmark fraud study. The study shows the industry's continued success in reducing fraud within TAG Certified distribution channels at a time when many more participants in the digital advertising supply…

Survey Finds Brand Safety Crisis Can Prompt Consumer Backlash Against Brand

More than 80% of Consumers Say They Would Reduce/Stop Purchases of Products That Advertised Near Extreme or Dangerous Content A new survey of US consumers highlights the significant financial risk to brands from a potential brand safety crisis involving their advertising. Conducted among 1,017 respondents via SurveyMonkey by the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI), the survey found more than 80 percent of consumers said they would reduce or stop buying a product they regularly purchase…

SpotX Earns Independent Recertification for TAG Anti-Fraud, Anti-Piracy, Anti-Malware, ICQ Seals via BPA Worldwide

Video Advertising and Monetization Platform Among First Supply-Side Platforms (Ssps) in Industry to Achieve "Tag Platinum Status" by Earning All Four Seals from Trustworthy Accountability Group SpotX, the leading global video advertising and monetization platform, announced it has maintained its TAG Platinum Status by being recertified for all four seals awarded by the Trustworthy Accountability Group (TAG) through independent validation by global assurance provider BPA Worldwide. Seals earned by SpotX include the TAG…

AdColony Receives TAG Certified Against Fraud Recertification, Continues Commitment To Fight In-App Ad Fraud

Trustworthy Accountability Group (TAG) Certifies Mobile Advertising Marketplace for Second Year in a Row AdColony, the mobile performance marketplace, announced that the Trustworthy Accountability Group (TAG) has awarded the company a 2019 Certified Against Fraud seal. For the second year in a row, AdColony is part of a group of media and advertising companies that have met the stringent requirements designed to protect advertisers, publishers, technology providers and consumers from digital ad fraud. “Digital ad fraud…

RhythmOne Receives Recertification of Trustworthy Accountability Group Seal for “Inventory Quality Guidelines” and Earns New “Certified…

RhythmOne plc, a global advertising technology company, announced it has received its 2019 seal recertification from the Trustworthy Accountability Group (TAG) for compliance with TAG’s Inventory Quality Guidelines (IQG). This recertification affirms that RhythmOne is utilizing IQG disclosures for ad inventory to help partners understand and limit their ads to brand safe environments. In addition, RhythmOne also received its initial TAG Certified Against Malware Seal for its efforts to eliminate the distribution of malware…

TAG Awards 2019 Seal Recertifications to Companies Achieving Rigorous Standards to Protect Digital Ad Industry

Number of Recertified Companies Nearly Triples from 37 to 102 over Prior Year, Total Recertified Seals More Than Double from 62 to 139 The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, recognized more than a hundred companies for achieving 2019 seal recertification for TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programs. Multi-year adoption of…

OpenX Awarded First Platinum Status Recognition from the Trustworthy Accountability Group (TAG) for Comprehensive Approach to Quality and…

Leading Independent Ad Exchange Is One of Only Five Companies Globally to Achieve Highest Level of Quality Certification OpenX, the world's largest independent advertising exchange, announced that the company has achieved Platinum Status for its commitment to quality from the Trustworthy Accountability Group (TAG), designating compliance with all four of the available TAG seals: Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Certified Against TAG's Inventory Quality Guidelines. Less…

First Analysis of European Anti-Fraud Efforts Shows 94 Percent Fraud Reduction in Tag Certified Channels

Study Conducted by The 614 Group Found Only 0.53 Percent IVT In Channels Using TAG’s Widely-Adopted Anti-Fraud Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the first analysis of the effectiveness of ongoing industry anti-fraud efforts in Europe. The study, conducted by The 614 Group, found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 94…

Trustworthy Accountability Group (TAG) White Paper Highlights Need for Global Standards to Tackle Industry Challenges

A Consistent and Scalable Global Approach Is Required to Address Key Brand Safety Challenges and Criminal Activity in Digital Advertising The Trustworthy Accountability Group (TAG), an advertising industry initiative aimed at fighting criminal activity in the digital advertising supply chain, published a White Paper – "Global Standards for Local Markets: A Roadmap for Establishing Global Harmonization in Digital Advertising Standards" – highlighting the need for consistent and scalable global standards to tackle…

Quotient Technology Earns TAG ‘Certified Against Fraud’ Seal, Validating the Company’s Commitment to Delivering Quality Digital Advertising

Quotient Technology announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, underscoring Quotient’s commitment to providing the highest standards against fraudulent, nonhuman traffic in digital advertising. “We are committed to delivering CPGs the best, most effective digital media available and in a brand-friendly environment. Our proprietary data, combined with our media technology and expertise, enables us to deliver shopper media and influencer campaigns that drive high…

Brand Safety Institute Launches to Educate and Accredit Brand Safety Execs in Digital Ad Industry

Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of "Brand Safety Officer" To help the digital advertising industry tackle one of its most visible and persistent challenges, a new industry initiative – the Brand Safety Institute – launched to advance brand protection through research, education, and professional certification. The centerpiece of BSI's efforts will be a rigorous Brand Safety Officer certification program offering information, training, and…

Beachfront Earns TAG Certified Against Fraud Seal

Latest Step Would Ensure Customers and Partners Are Seeing True, Validated, 100 Percent Clean Media Beachfront, a leading platform for connected video, announced that it has been awarded the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG). This is the latest step from Beachfront to fight ad fraud and provide advertising partners with verified traffic. “Beachfront continues to seek out the best partnerships and opportunities to ensure fraud-free video ads. Adding this certification to our…

AdColony Receives TAG Certification For Fighting Digital Ad Fraud; Commitment To Quality

Mobile Video Advertising Leader Meets Stringent Requirements from Trustworthy Accountability Group (TAG) AdColony, the ad quality video marketplace, announced the company has been granted the coveted Certified For Fraud certification by Trustworthy Accountability Group (TAG). The certification reaffirms AdColony's continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. "Advertisers deserve to know that the campaign reporting they receive is honest…

SpotX Doubles Down on Digital Video Advertising Safety, Granted Renewal on All Trustworthy Accountability Group (TAG) Certifications

Video Advertising And Monetization Platform Strengthens Its Leadership Role In Brand Safety SpotX, the leading video advertising and monetization platform, announced that it has been granted certification renewal by the Trustworthy Accountability Group (TAG) for all official seals including the Certified Against Fraud Seal, Certified Against Malware Seal, the Certified Against Piracy Seal, and the Certified Inventory Quality Guidelines (IQG) Seal. TAG is a first-of-its-kind cross-industry accountability program…

Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer

New TAG EU Office, With Nick Stringer as VP of Global Member Engagement and Operations, Will Help Coordinate Industry's Worldwide Efforts to Fight Digital Ad Crime, Improve Transparency The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced it has hired Nick Stringer, former Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK) and former Chair of the European Interactive Digital Advertising…

The Fight Against Fraud: Why DSPs Should Build Their Own Fraud-Detection Tools

Our industry is plagued with fraud. Global industry bodies are now involved, with the IAB releasing Ads.txt guidelines and Trustworthy Accountability Group (TAG) developing focused programs. Many platforms rely on specialized third parties like Integral Ad Science (IAS), Forensiq, and others to keep the ecosystem safe. However, working predominantly with external partners carries risks and reduces control. One classic outsourcing rule states that business-critical processes shouldn’t be outsourced unless they’re a commodity.…