Retargeting Ad Company Zigglio Wins Facebook’s 2017 Accelerator Program
Zigglio’s Offering of Inbound Caller Retargeting for Phone Call-Driven Businesses Wins Facebook’s Accelerator Program
Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, is Facebook’s 2017 Accelerator Program winner.
After an expansive worldwide search to find and nurture the most innovative ad-tech companies on its platform, Facebook chose Zigglio as one of three companies in September for their “Growth Track” program of the H2 2017 class. The selection criteria included companies that are “committed, fast moving and tackling a huge and relevant problem.” At the end of the program in December 2017, Zigglio was announced the winner.
“We are proud to have been in Facebook’s H2 2017 Accelerator class with our fellow graduates who are doing amazing things with dynamic creative video and artificial intelligence marketing. With this win comes further validation that our technology and vision not only work but we are eliminating what was once considered a disadvantage for call-driven industries. Now, those businesses can convert customers online with retargeted advertising on social media because Zigglio works anywhere you advertise your phone number whether it’s offline or online. We are blurring the lines when it comes to what can and can’t be done with inbound caller conversion on social media,” said Leighton Scarlett, VP of Product for Zigglio.
Globally, consumers made 85 billion phone calls to businesses in 2016, a number that will nearly double by 2020 – but research shows 70 percent of consumers end calls without being converted to customers. Zigglio is helping companies convert more callers – long after the initial call – with seamless continuity of their marketing message, giving them the same edge on social media businesses already have with website visitors.
Rayon Walker, CTO of Zigglio, added, “Industries like real estate, automotive, health, education, professional and financial services rely on converting inbound callers into clients and if that doesn’t happen on the call, many times the opportunity is lost. We’ve applied the same advertising strategy of retargeting website visitors on social media to inbound callers. Now, businesses that advertise on TV, radio and billboards can retarget inbound callers online in near real-time on Facebook and Instagram.”
Zigglio’s effective and easy-to-use technology seamlessly creates and updates segmented custom audiences using inbound caller data, allowing companies to increase conversion rates, and ultimately driving appointments and sales, by remaining in front of prospects – while they’re still in buying mode –with retargeted ads.