Asia’s vast social media ecosystem requires new intelligence systems

Demand for predictive insights driving company’s evolution

Proliferation of social media platforms and languages in the region provides blueprint for the rest of the world

Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia. The company, which launched in 2012, will roll out its new name, visual identity, products, and website this month.

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The rebrand reflects the company’s recent innovations and technological transformations using AI, predictive intelligence, and linguistic-based predictive algorithms that scan the digital universe of billions of conversations. With 2,300 languages, 4.5 billion people, 48 countries, and billions of social conversations happening each day, Asia is the new epicenter of social media, however, no specialised tool has been created to master and track this region until now. Next-gen intelligence systems are needed to stay up to speed with the constantly shifting landscape and anticipate what is coming down the track.

The new offer is designed to serve brands in an unprecedented era of content proliferation—especially as platforms in Asia continue to grow, and time spent on social media continues to increase. Asia’s innovative and fast-moving social media ecosystem makes it one of the most complex and challenging regions to navigate for businesses—especially from a language and sentiment tracking point of view, but also the most valuable from an insights perspective. As the region’s fragmented digital landscape evolves, companies are increasingly looking for better ways to analyse and utilise the wealth of data available online for strategy, business intelligence, and audience insights.

Prerna Pant, Co-Founder & COO of Radarr, said: ‘We are moving beyond real-time analytics. Clients are much more sophisticated and want partners with tech stacks to match. Our clients no longer only want to know about what is currently happening in the digital space in real-time, they also want a Radarr to see what is about to happen so that they can anticipate the opportunities and challenges that could make or break their businesses.’’

Ram Bhamidi, Co- Founder & CEO of Radarr, explained that “At the core of Radarr’s new offer is an intelligence platform that delves deep into the billions of conversations happening online to deliver digital monitoring and predictive analytics. Bespoke dashboards provide targeted intelligence on select areas such as crisis monitoring or influencer management, whilst industry-centric dashboards on topics like Crypto and Gaming provide a bird’s-eye view of trends emerging across specific sectors. This intelligence informs actionable, data-driven recommendations for brands, enabling them to anticipate the future effectively and act rapidly.”

Pant continued: “Our international clients now view Asia as the epicentre of social media development and innovation. In order to build a strong global strategy, we’re seeing more and more brands focus their attention on understanding what is happening here in the region and then building out, as opposed to the old way of executing North American or European strategies in Asia. Being able to preempt developments and predict trends in the social media world is becoming critical for businesses, and Asia is at the forefront of where that change is happening fastest.’’

Most recently, the Singapore and Bengaluru-based company had announced its Pre-Series A funding led by Inflection Point Ventures and several high-profile investors from the US, Singapore, and India.

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