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social media intelligence

Synthesio Brings BI-Style Reporting to Social & Consumer Intelligence

In the second major joint innovation, Synthesio & Ipsos deliver their next-generation Social & Consumer Intelligence Platform Synthesio, the company behind the leading global Social Media Intelligence Suite, is excited to announce the latest version of its flagship Social Listening Platform, providing a brand new way to analyze social & online data. The new Synthesio experience takes the best of Business Intelligence (BI) technology, and includes it directly in the Synthesio platform, providing customers with…

Synthesio to Bring Proven Ipsos Data Science to Artificial Intelligence

Synthesio's Next-Generation Social Media Intelligence to Raise Unseen Insights to the Surface, Faster Synthesio, an Ipsos company, and also the leading Social Media Intelligence Suite, announced the plans for its next-generation Artificial Intelligence (AI) engine. The project will combine Synthesio’s AI technology with Ipsos’ data science. The combination will power upcoming Synthesio capabilities to help users find insights faster, remove guesswork, and make informed business decisions across a variety of use cases.…

Primer: What is Social Media Intelligence in 2018?

This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media network relies on certain metrics to measure their social media success. Each of these social media metrics plays a critical role in the modern marketing strategy. Global brands utilize social media marketing tools to engage their customers effectively, informing them about the products and services accurately and with better relevance. Companies not using social media analytics for their marketing campaigns find it…

Digimind Social Intelligence Solution Unveiled with Advanced Listening and Analytical Capabilities

Digimind Social Now Seamlessly Integrates Thousands of Global TV and Radio Sources with over 850 Million Online Data Sources, Providing Brands with a 360-Degree View of Brand Reputation, Consumer Insights, and Market Trends Leading social listening and intelligence software provider, Digimind, has announced the monitoring of more than 2,000 international TV and radio sources within its platform. Expanding its enhanced listening and analytics capabilities to international offline sources, Digimind Social enables brands to…

Tweet Your Way to Success: A Guide to Social Media Marketing & Strategic Thinking

Managing a Twitter, Facebook, LinkedIn or Instagram page is a more simplistic piece of implementing a marketing strategy – right? Wrong. Although sending out tweets and posting on Instagram might be as straightforward as hitting a button and waiting for the likes to roll in, what many companies struggle with is creating content that aligns with the brand’s overall marketing objectives. And, even if your likes are reaching the 1,000s, are you really reaching your target market? The truth is, branding efforts can go awry…

Simply Measured Announces New Agency Partner Program and Updated Listening Solution for Faster Insights

Simply Measured’s Agency Partner Program Delivers The Product Solutions, Expertise, And Ecosystem Connections That Agencies Need To Win And Better Serve Clients Simply Measured, the full-funnel social analytics provider, has announced its global Agency Partner Program. The launch comes alongside a streamlined update to the company’s Listening product (release 2.0), which supports the new program. The Agency Partner Program delivers the product solutions, expertise, and ecosystem connections that agencies need to win…