JM Internet Group Announces Fall Update to Google Ads Book 2021

The JM Internet Group provides SEO, Social Media Marketing, and Google Ads training and courses for busy marketers and businesspeople.

The JM Internet Group, a leader in books and online learning on Google Ads (AdWords), Social Media Marketing, and SEO (Search Engine Optimization), is proud to announce its fall 2021 update to its Google Ads Workbook. The book, authored by Jason McDonald, brings together best-in-class information on Google Ads (formerly called Google AdWords), helping small business owners and marketers maximize their ROI on the Google advertising platform.

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“Google Ads keeps evolving, and so it came as no surprise that even our mid-year update had some major changes,” explained Jason McDonald, director of the JM Internet Group. “The biggest change, of course, is Google’s deprecation of so-called ‘broad-matched modified’ and its expansion of meanings for both exact and phrase match. Only at Google could ‘exact match’ not really mean ‘exact match,’ and ‘phrase match’ not really mean ‘phrase match.'”


Here is the background on this release. The JM Internet Group is an innovative publisher of books by its director, Jason McDonald, on digital marketing including books on online advertising. Google dominates the online advertising world, especially with regard to search engines. People around the world go to Google, Bing, Yahoo, and even Amazon to find things, and advertisers around the world use Google Ads on the largest platform when they want to show up for what is called “intent-based advertising.” The booklist helps practitioners keep up-to-date on trends and insights on the Google platform.

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