Amagi, a global leader in cloud-based technology for TV and OTT broadcasters, announced that Tastemade, a Santa Monica-based global media company with a mission to inspire the taste of a generation, has added its latest distribution partner for its linear channel and VOD content offering – now on Comcast, YouTube TV, Philo TV, Sony’s PlayStation Vue, and T-Mobile, all powered by Amagi.

“We have grown our TV audience rapidly across several distributors in less than a year. Having a single technology solution that has allowed us to scale in this way played a key role in this success, setting the foundation for further expansion domestically and internationally,” said Jeremy Strauss, Head of Business Development at Tastemade.” Amagi’s award-winning playout solutions and experience with digital first networks were key ingredients – it gave us the technical superiority, flexibility, and scalability to expand our TV footprint”.

Marketing Technology News: Redefining the Customer Relationship Through Social Media

For Tastemade, Amagi deployed CLOUDPORT – a true cloud playout platform built on Amazon Web Services (AWS) public cloud infrastructure, supporting both linear OTT and VOD content delivery to multiple platforms. It packed in advanced features such as automation, dynamic graphics, and remote monitoring to create a broadcast-grade TV experience for viewers. The entire workflow was configured and managed using CLOUDPORT’s simple web-based interface which improved overall broadcast efficiencies, reducing transition and training time for Tastemade.

Marketing Technology News: The Results Are In: Data Is King And It’s Delivering Big Wins For Mobile Marketers

“Tastemade, in a short period of time, has built a very attractive and loyal audience,” said Deepakjit Singh, CEO, Amagi. “We are delighted that they have chosen Amagi cloud solutions to create engaging viewer experiences and enhance their content availability across platforms. Our expertise in linear OTT and VOD delivery puts us in a very unique category of technology suppliers who can provide a holistic solution,” added Deepakjit Singh.

Amagi has deployments in 40+ countries and delivers more than 160 channels to audiences worldwide. In addition to Tastemade, Amagi clients include industry heavyweights such as Turner Broadcasting, Viceland, Discovery, Viacom18, Quest TV, Zee TV, and digital networks – Cinedigm, CuriosityStream, TYT Network, Shout! Factory TV and more.

Marketing Technology News: Dynata Introduces Research-To-Marketing Audience Expansion Through Strategic Alliance with TruSignal