DoubleVerify Accelerates Global Publisher Push, Taps Mimi Wotring to Lead Publisher Sales & Client Services

Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV’s technology & services with publishers worldwide

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced the appointment of Mimi Wotring, SVP, Publisher Sales & Client Services. In this new role, Wotring will lead commercial go-to-market for DV’s publisher solutions, helping to expand adoption of DV’s technology and services globally. Wotring will report to Steven Woolway, EVP of Business Development.

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“For publishers, it’s critical to be at the forefront of industry dialogue around transparency and technology empowerment”

“Mimi brings a tremendous depth of experience and a strong track record to DV’s growing Publisher Division,” said Woolway. “She has worked on both sides of the fence, serving as the head of strategic ad operations for some of the largest publishers in the US, as well as selling publisher-focused technology solutions. She’s a great ambassador for DV as we continue to expand within the publisher space, with the goal of helping the world’s largest publishers maximize transparency and yield.”

Wotring is an industry veteran with more than 15 years of experience leading sales efforts for businesses focused on advertising, marketing and data technology. In her most recent position, she served as Managing Director, Agencies, at LiveRamp. Before joining LiveRamp, she was VP, Advanced TV, at Acxiom, leading the company’s advanced TV business. There, she worked with business development leads and product management to establish new partnerships and direct integrations with OTT and advanced TV publishers and operators. Wotring has also held key leadership roles at quadrantONE, Tribune Publications and IAC Advertising Solutions.

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Last summer, DV debuted a new division to support digital publishers – offering a comprehensive, best-in-class solution to accurately track revenue across direct and programmatic channels, manage and optimize media quality, and gain clarity into how publisher inventory is perceived by buyers. DV Publisher Suite empowers publishers with the measurement, insights and tools needed to optimize ad performance, monitor inventory quality and maximize yield.

In her new role, Wotring will manage the DV Publisher Division’s Sales and Client Services teams while growing the company’s US footprint. She will also spearhead DV’s global expansion of commercial efforts targeting publishers.

“For publishers, it’s critical to be at the forefront of industry dialogue around transparency and technology empowerment,” said Wotring. “DV Publisher Suite enables publishers to be more data-driven and manage revenue, quality and yield all in one place. In helping to foster greater transparency between the buy- and sell-side, DV is ensuring publishers get compensated for the high-quality content and programming they offer. I’m excited to join DV in this mission and expand the reach of its Publisher Division, forging strategic integrations and partnerships with the world’s largest publishers.”

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