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Social Media Week Launches SMW+, a Live and On-Demand Streaming Service

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The service will feature programming from industry thought-leaders, brands, platforms and agencies that aims to help marketers advance their careers and brands

Crowdcentric Media, the owner and operator of the global conference series Social Media Week, is launching SMW+, a live and on-demand video streaming service for marketers seeking to advance their careers and brands.

The service launches on Aug. 4. SMW+ subscribers will have access to programming from:

  • Orchid Bertelsen, Head of Digital Innovation at Nestlé, who will unpack ways to drive innovative change from within organizations
  • Joe Wadlington, Global Creative Lead at Twitter, with best practices for becoming a more creative short-form copywriter
  • Randa Stephan, Head of Brand at Weber Shandwick, who will train business leaders on how to navigate disruption in media
  • Ben Shaw, Chief Strategy Officer at BBH LA, who will share insights from the BBH Lab
  • Selena Hill from Black Enterprise, who will offer insight into how marketers should navigate culture moments like the Black Lives Matter movement
  • Raashi Rosenberger, of Google‘s brand marketing team for consumer apps, who will explore the intersection of neuroscience and storytelling
  • Mario Moreno, the Head of Marketing at H&M, who will lead a series on how brands can better partner with creators and influencers
  • Will Cady, Head of Brand for Reddit, who will host a series on finding your purpose through community
  • Mathew Sweezy, Head of Insights at Salesforce, who will look into trends in consumer behavior and how they will affect marketing strategy and media.

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“The accelerated shift to remote learning and networking has unlocked a new opportunity for us to deliver on our promise of arming marketers with the tools and education they need to progress in their careers,” saidToby Daniels, CEO of Crowdcentric. “SMW+ expands on Social Media Week’s conference format in a way that offers greater flexibility and a wider range of content for our community.”

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“We’re proud to be part of the launch of SMW+ and to share learnings from our global Media Genius work,” said Chief Innovation Officer at Weber Shandwick, Chris Perry. “We’re experiencing a media reset moment — one characterized by new formats, sources, and cultural icons, and accelerated by the COVID-19 pandemic. Bettering our collective understanding of the shifting landscape has never been more important.”

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