Creator-focused apps Rally and Unite explore multi-chain infrastructure for social tokens and NFTs

Today, Web3 venture studio SuperLayer announced it will be launching on the Solana blockchain to build tokenized consumer applications. The RLY Network Association, the non-profit organization that builds and maintains the RLY network, that powers SuperLayer Labs, leading social token and NFT platform, Rally and Asia creator-focused, Unite, will enable developers to build engage-to-earn and play-to-earn features in their products on Solana while leveraging the ever-growing liquidity of $RLY across chains. The two projects will create new pathways for partners to access $RLY on the Solana network directly through DEXes or by utilizing the RLY network’s token swap programs.

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“Social powered by blockchain is still in its infancy, but holds the potential to onboard billions of users to Web3.”

“Social powered by blockchain is still in its infancy, but holds the potential to onboard billions of users to Web3.” said Austin Federa, Head of Communications for Solana Labs. “The RLY network is a great launchpad for social blockchain products, and we’re looking forward to working with the SuperLayer team on this journey.”

SuperLayer, led by managing partners Kevin Chou and Mahesh Vellanki, is currently incubating almost a dozen new social token projects built atop the RLY network, which will each have their own network tokens that are bonded to $RLY on Solana as an initial means of bootstrapping liquidity and providing value on-ramps for new users into these projects. Initially focused on engage-to-earn and play-to-earn products in emerging markets with user, creator or community token elements, SuperLayer will work directly with Solana to build technology and create incentives to attract users to the new applications.

This partnership enables users to gain access to 2.5M $RLY/day in network rewards and 100M $RLY in growth rewards to support the development and growth of multiple social token products on Solana. It also enables the over 1 million $RLY holders to enter the Solana ecosystem.

“The Solana network was brilliantly built to address and overcome some of the biggest challenges that have kept most users out of web3,” said SuperLayer Managing Partners Kevin Chou and Mahesh Vellanki in a joint statement. “To date, most decentralized experiences have been slow and have had prohibitive network fees. The Solana network is fast, inexpensive, energy efficient and has the capacity to host incredibly versatile and complex applications via smart contracts. This is where we believe some of the most promising innovation will come from as the internet moves towards more community-owned models.”

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