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10Fold

Predictions Series 2021: TechBytes with Susan Thomas, CEO at 10Fold

Tell us your number 1 prediction for Marketing technology companies and how they should prepare for 2021? Budget Cuts Will Catch Up with Technology Companies    COVID-19 caused businesses to reduce costs and re-think their revenue and plans for 2020 and beyond. In 10Fold’s nationwide survey published this fall, the 2020 CMO Report, 61% of B2B technology companies reported their marketing budgets were cut during the pandemic.  Most surprisingly, 60% of the respondents reported that their key performance indicators (KPIs)…

Susan Thomas Honored as Entrepreneur of the Year Winner in 2018 Women World Awards

Women World Awards Win Focuses on Susan Thomas’ Commitment to Company Leadership, Community-Building, and Team Development 10Fold CEO Susan Thomas has been announced as one of the winners of the prestigious Women World Awards in the Entrepreneur of the Year category. The coveted annual Women World Awards program encompasses the world’s best in leadership, innovation, organizational performance, new products and services, and milestones from every major industry in the world. The win comes just a few weeks after 10Fold was…

How Are Tech Marketers Managing Content?

10Fold asked Marketing Executives at Tech Companies about How They Plan their Content Budgets, Frequency, Development and Measurement. CEO Susan Thomas on What Marketers Can do to Stand Out You need to know what everyone else is doing so you can do it better. ‘Content’ has been a keyword being thrown around for some time now and we’re convinced that is is pivotal to your marketing plan. But just what are marketers doing with their content budgets? 10Fold’s research decided to find out how much content, the quality and…