Browsing Tag

Braze

Braze Announces Shopify Integration To Help Brands Navigate Customer Engagement In ‘Next Normal’

Customer Engagement Platform Reveals Updates to its Predictive Suite, Enhanced Performance Measurement Solutions, and Flexible Customer Journey Tools Braze, the comprehensive customer engagement platform, today announced new product features and a new integration that help brands navigate the "next normal" in customer engagement. Over the past year, brands have had to adapt rapidly and frequently due to constantly changing conditions. With the world evolving to a new post pandemic business landscape, Braze's new offerings…

Braze Forms Third Annual Global Customer Advisory Board to Shape the Future of Customer Engagement

Leading Customer Engagement Platform Adds Asia-Pacific Customer Advisory Board to Better Serve the Region Braze, a comprehensive customer engagement platform, today announced its 2021 Global Customer Advisory Board (CAB). In its third year, the Braze CAB now spans the globe, with members representing North America, Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC). The addition of the APAC CAB comes after Braze has made increased investments in the region, most recently opening an office in Tokyo, Japan, as the…

New Braze Updates Help Brands Create Opportunities in Unpredictable Times

Features Include Global Control Groups, Android In-line Image Push, and SMS Custom Keyword Processing Braze, the comprehensive customer engagement platform, announced new features that empower brands to create more opportunities to deliver personalized and memorable customer experiences in unpredictable times. By leveraging tools that help them understand customer behavior in real-time, brands can forge stronger direct relationships with customers, build loyalty, and accelerate revenue. Among these features include a Global…

MarTech Interview with Sara Spivey, CMO at Braze

"Loyalty and retention are the key to long-term success, not acquisition. Prioritizing convenience and cost during the pandemic, consumers have opted for new products and services, meaning brand loyalty is at an all time low." Hi Sara, please tell us how you started in martech and the journey in marketing and sales. My first job in martech was in 2008, so I am in over a decade now.  I really wanted to market and sell a product that I actually would use. I think having the customer’s perspective anytime you are selling…

11 Compelling MarTech Predictions that Focus on the Data-Analytics Relationships in Marketing and Sales

Data enrichment has finally become a marketing operation. Each year, we review tons of reports and e-books on how data is getting richer and managed better with Cloud and AIOps solutions. The biggest beneficiaries are Marketing and Sales teams, in addition to the thousands of business analysts and researchers who mine data to keep their marketing and sales efforts "well oiled". This year, mostly due to the COVID-19 crisis, and economic slowdown due to the tense geopolitical reasons has been a challenging one -- not just for…

Braze Recognized as Inaugural AWS Travel and Hospitality Competency Partner

Braze, the comprehensive customer engagement platform, announced that it has achieved Amazon Web Services (AWS) Travel and Hospitality Competency status. Braze is also an AWS Retail Competency Partner and an AWS Digital Customer Experience Competency Partner. Additionally, Amazon Simple Storage Service (Amazon S3), a secure, durable, and scalable object storage infrastructure, is part of the Braze Alloys Partner Program. Marketing Technology News: CallRail Receives $56 Million Funding "As the travel and hospitality…

Showpad Expands Executive Team

Showpad, the global sales enablement leader, announces the appointment of two new executive leaders. Marissa Aydlett joins as chief growth officer and Hendrik Isebaert is promoted to chief operating officer. Together they will be responsible for driving the company’s continued global growth. Additionally, veteran SaaS executive Matthew Schiltz joins Showpad’s board of directors. “We are thrilled to welcome Marissa to the Showpad family, elevate Hendrik into the role of chief operating officer and to welcome Matt to our…

Braze Establishes Japanese Joint Venture with Japan Cloud

Braze, the comprehensive customer engagement platform, announced it has established a joint venture with Japan Cloud, the leading market entry platform that helps prominent global businesses, such as BlackLine, Marketo, New Relic, and others succeed in the Japanese market. Japanese companies will now be able to leverage Braze's market-leading technology and Japan Cloud's local go-to-market expertise to build direct relationships with consumers in a meaningful way. "Braze believes brands can transform their businesses with…

Braze Reveals Multi-Cloud Support with Microsoft Azure to Help Brands Build Resilience into Customer Engagement Strategies

Additional Updates Include Enhanced Reporting Features, Unreal Engine SDK, and a New Integration with Tealium Braze, the comprehensive customer engagement platform, announced several product and partnership updates that enable brands to build resilience into customer engagement strategies. Brands' short and long-term growth are being defined by the ability to proactively respond to today's challenging environment. Braze's new offerings empower marketers with added flexibility, faster insights, and an expanded integration…

Braze Recognized as a Leader in Mobile Engagement Automation by Independent Research Firm

Company Earns Highest Score in Current Offering Category and Ties for Highest Score in Strategy Category Braze, the leading global customer engagement platform, announced that Forrester Research, Inc. has recognized the company as a Leader in a new report titled "The Forrester Wave™: Mobile Engagement Automation, Q3 2020." Braze earned the highest scores in both the Current Offering and Strategy (tied) categories. The report evaluated 9 mobile engagement automation solution providers on a set of 31 criteria. Braze…

Braze Survey: One in Four Consumers Tried New Brand During COVID-19 Pandemic

New Report Highlights Challenges and Opportunities for Retailers as Pandemic Drives Permanent Shifts in Consumer Behavior This Holiday Season and Beyond Braze, a comprehensive customer engagement platform, released a new report titled "The Future of Retail: Opportunities for Brands in the New Normal." The findings assess COVID-19's immediate and long-term impact on the industry and serve as a resource for retailers navigating uncertain times. The report details the impact of COVID-19 on consumer behaviors and…

Braze Expands Products and Partnerships to Help Brands Nurture Empathy in Customer Communications

New Updates Include Predictive Churn, Expansion of Promotion Codes, Huawei Push, and an Expanded Partnership with Amazon Braze, the comprehensive customer engagement platform, announced new product and partnership updates that help brands incorporate empathy into cross-channel communications to connect and grow audiences, build loyalty, and accelerate revenue. By leveraging tools and insights to better understand customer intent and behavior, brands can strategically create personalized cross-channel campaigns that…

Braze Wins Prestigious Customer Service Award for Second Consecutive Year

2019 NorthFace ScoreBoard Award Given to Companies That Consistently Exceed Customers' Expectations with Highly Engaged Employees Braze, the comprehensive customer engagement platform, announced today that it has received the 2019 NorthFace ScoreBoard Award for superior customer service from Customer Experience (CX) specialists Customer Relationship Management Institute LLC (CRMI) and leading customer satisfaction and service quality research and consulting firm Market Intelligence International (Marketii). This is the…

Braze’s Latest Release Helps Brands Drive Retention Through Relevant and Thoughtful Experiences

New Products and Partnership Updates Include an Expanded Partnership with Snowflake, MMS Support, and a Partnership with Movable Ink  Braze, the comprehensive customer engagement platform, announced new product updates and partnerships designed to drive retention in the pay-as-you-go era. With real-time insights, seamless cross-channel orchestration, and personalized visuals, brands can deliver relevant messages that resonate with customers, faster and better than ever before. “In today’s global climate, brands need to be…

Apptopia and Braze Release State of Streaming Industry Report

With 2020 Poised to Be a Breakout Year for Streaming, Report Analyzes How New and Existing Can Be Successful in Evolving Market Conditions Apptopia, a market leader in mobile app intelligence, and Braze, a comprehensive customer engagement platform, today announced key findings from a joint report titled "2020: The Year of Streaming," analyzing the state of the streaming industry, as streaming is poised for a breakout year in 2020. Disney+ demonstrated that new streaming services can enter a crowded market and be…

Braze Co-Founder & CEO, Bill Magnuson joins Rokt Board of Directors

Magnuson brings deep technical experience to the rapidly growing e-commerce business Rokt, the global leader in e-commerce marketing technology, announced that Bill Magnuson, Founder, CEO and former CTO of Braze has joined the Board of Directors. Magnuson brings deep technical experience to the rapidly growing e-commerce business, joining recently appointed Steve Krenzer (from Groupon), along with Bruce Buchanan (CEO and Chairperson), Tom Cowan (from TDM Growth Partners), John Ho (from Janchor Partners), Tushar Roy (from…

Survey: Braze Finds 84% of Adults Have Decided Against Engaging with a Company Because of Privacy Concerns

72% of Adults and 72% of Marketing Execs Agree Privacy Should Be A Primary Concern of Presidential Candidates in 2020 Braze, a comprehensive customer engagement platform, announced key findings from a study of over 2,000 U.S. adults, a subset of 800 U.S. parents, and 500 marketing executives on the topic of data privacy. Clear among the findings was the fact that data privacy is now a business issue: 84% of adults have decided against engaging with a company because it needed too much of their personal information, and…

Braze Hires Former Cognizant Executive as CFO, Google Executive to Join Board of Directors

Isabelle Winkles to Lead the Company's Global Finance Function in New Role; Tara Walpert Levy to Bring Relevant Enterprise Industry Experience to Board of Directors Braze, the comprehensive customer engagement platform, announced the appointments of Isabelle Winkles as Chief Financial Officer (CFO) and Tara Walpert Levy to its board of directors. "After recently crossing the $100M ARR milestone, with our eyes firmly on the future, we are excited to welcome these two fantastic leaders to our team," said Bill Magnuson,…

Daily MarTech Roundup: Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Talkwalker, ExaWizards Inc., DirectScale, Inc., Braze, Liveclicker, and Google. Talkwalker Launches Conversation Clusters, Accelerates Insight Discovery With Augmented Analytics Tool Talkwalker, the leading social listening, and analytics company, announced the launch of Conversation Clusters, a data visualization tool that enables marketers, PR professionals, and consumer insight…

Braze Launches Machine Learning-Powered Predictive Suite to Bolster Cross-Channel Capabilities and Boost Customer Loyalty

Customer Engagement Platform Also Announces Updates to AI-Powered Intelligence Suite, New Tools and Three New Partnerships Braze, the comprehensive customer engagement platform, announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty. These include updates to Braze's automated decision making Intelligence Suite as well the introduction of Braze Predictive Suite, a new lineup of tools which will help brands increase retention using machine…