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Concerned About Online Privacy? Try A Different Kind of Search Engine

For the better part of the last two decades, anytime that you have wanted to find a video somewhere on the internet, you’ve likely found yourself searching for it on one of two platforms: Google or YouTube. Despite the former now owning the latter, the reason these two platforms remain the go-to for online video searches lies in the fact that, oftentimes, consumers simply believe that the most well-known brand in any space equates to it also being the “best”. It’s little surprise as to why so many people innately believe…

Largest Marketing Artificial Intelligence Event Returns September 13-14, 2021

Marketing Artificial Intelligence Institute announced the second Marketing Artificial Intelligence Conference (MAICON) event will take place Sept. 13-14, 2021. This year's event, which includes more than 20 speakers, will be an all-digital experience. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals MAICON 2021 will include over a dozen main stage and breakout sessions by industry leaders, all with the singular goal of helping marketers understand, pilot and successfully…

Mediavine’s Ad Technology Enables Passing All Three Core Web Vitals At Google’s Launch

1,500+ Publishers Meet Google's Page Experience Criteria While Running a Full Suite of Ads Mediavine, the largest exclusive full-service ad management firm in the U.S., has developed ad technology enabling its 8,000 independent publisher websites to meet Google's newly launched Page Experience requirements which include Core Web Vitals (LCP, FID and CLS). More than 1,500 of Mediavine's publishers are currently passing all three Core Web Vitals on both desktop and mobile while running a full suite of ads. Marketing…

DataRobot Expands C-Suite with New CPO, CTO, and CMO

DataRobot, the leader in Augmented Intelligence, announced the appointment of Elise Leung Cole as the company’s first Chief People Officer (CPO). Cole, who joins DataRobot from Cisco, will oversee all people functions for DataRobot’s global workforce. Joining Cole on the executive leadership team are Michael Schmidt and Nick King, who have been promoted to Chief Technology Officer (CTO) and Chief Marketing Officer (CMO), respectively. These appointments arrive on the heels of several recent executive hires, major…

Pathwire Joins Google Cloud Partner Advantage Program

Pathwire's partnership with Google Cloud Partner Advantage Program will allow Google Cloud customers to purchase Pathwire email products through the Google Cloud Marketplace. Pathwire, a leading provider of powerful email APIs and intuitive email marketing solutions, today announced it has joined the Google Cloud Partner Advantage Program, offering Google Cloud Marketplace customers the ability to elevate their email program and build connected experiences with their customers. Marketing Technology News:…

Futurex Partners With Google to Deliver Google Workspace Client-Side Encryption

Customer-controlled encryption keys for data stored in Google Workspace gives organizations control; Futurex addresses broader data protection and privacy concerns Futurex, a leader in hardened, enterprise-class data security solutions, announced its availability as a provider of Client-side encryption (coming soon to beta) solutions for Google's newly announced Google Workspace Client-side encryption. Enterprise users of Google Workspace — including Drive, Docs, Sheets, and Slides — will be able to manage the encryption…

Thales and Google Expand Partnership to Support Enhanced Privacy and Confidentiality Capabilities for Google Workspace

Thales announced that its CipherTrust Manager and SafeNet Trusted Access have been integrated with Google Workspace Client-side encryption (beta coming soon), a new privacy and confidentiality offering for Google Workspace users. Providing enhanced key management capabilities and identity protection, customers can benefit from improved regulatory compliance and data ownership by allowing them to maintain ownership of keys used to encrypt Google Workspace documents. With many countries developing strict data security…

Google Announces Google Workspace for Everyone

The same single, connected experience that helps millions of businesses, nonprofits and classrooms transform how they collaborate is now available to anyone with a Google account Additional innovations designed for businesses include a new individual subscription offer, new enhancements to Google Meet, and new security and privacy capabilities to support trusted hybrid collaboration Google today announced a series of updates that build upon its vision to deliver a single, integrated communication and collaboration solution…

Gartner Identifies Three Steps Marketers Must Take to Prepare for a Cookies-Less World

Marketing Leaders Should Take Immediate Steps to Come to Terms with Consent-Based Advertising As third-party cookie data – which fueled two decades of media and data-driven performance advertising – comes to an end, marketing leaders and their teams must prepare for a future of consent-based advertising, according to Gartner, Inc. Marketing Technology News:VIZIO Surpasses 11 Million Addressable Enabled TVs Google has announced that its Chrome browser will de-support third-party cookies by early 2022, a…

Spectrm Now Enables Brands To Engage Customers On Google’s Business Messages

SPECTRM, the conversational marketing automation platform brands use to engage customers on the world's most popular messaging channels, announced today it now integrates with Google's Business Messages. Business Messages connects brands with customers to chat in moments of need where they are, enabling businesses to convert discovery on Google Search and Maps into personalized messaging experiences that drive loyalty, trust and sales. Marketing Technology News:VIZIO Surpasses 11 Million Addressable Enabled TVs…

Scorpion Announces Partnership with Google’s Local Services Ads

Scorpion is the first fully managed marketing technology partner to integrate with Google's Local Services Ads booking feature, providing an innovative growth-focused solution for their home services customers. Scorpion, a leading provider of technology and services dedicated to helping local businesses thrive, recently announced that they were the first full-service marketing agency to offer Google's Local Services Ads booking feature — allowing their home services Google Guaranteed customers to provide easy and seamless…

Cardlytics Announces Peter Chan as Chief Technology Officer

Cardlytics, Inc. , one of the largest digital advertising platforms, announced the appointment of Peter Chan as its Chief Technology Officer. Chan joins Cardlytics from Amazon to lead all engineering and technology as the company continues its evolution and integration following the recent Dosh and Bridg acquisitions. Based in San Francisco, Chan will lead the technology organization as it continues to transform the Cardlytics self-service advertising platform to empower marketers and enhance the bank customer experience.…

TIBCO Female Leadership Recognized in CRN Women of the Channel 2021

TIBCO Software Inc., a global leader in enterprise data, empowers its customers to connect, unify, and confidently predict business outcomes, solving the world’s most complex data-driven challenges. Today, TIBCO announced that CRN, a brand of The Channel Company, named two members of the TIBCO partner team, Stuti Sureka and Natascha Lee, to the highly respected Women of the Channel list for 2021. In addition to playing essential roles in executing the TIBCO Partner Program, both are leaders of the Women Inclusion, Success…

How Cookie Restrictions Solve Key Data Privacy Issues and Offer a Great Opportunity for More Quality

For businesses that have operated with personal data as their bedrock, recent developments that have contributed to the demise of the cookie have been understandably earth-shaking. Due to heightened privacy-led restrictions, identifiers as we know them are changing or even disappearing, impacting cross-domain and cross-app targeting. This change, however, is likely for the better. Marketing Technology News:  Avtex Wins 2021 Pandemic Tech Innovation Award The digital marketing industry is entering the privacy-first era,…

Erem Media Partners With iZooto To Reduce Dependency on Facebook and Google

iZooto replaces Google search as #1 source of traffic for Erem Media Group generating over 35% of all traffic Erem Media Group today announced their partnership with iZooto to double down on their audience engagement and retention efforts. iZooto, an audience marketing platform, helps media publishers reduce their dependence on Facebook and Google. Erem Media Group has been using iZooto for their flagship websites - Erem News and Foochia - and has seen their traffic increase by over 20%. Marketing Technology News: Toga…

Snapcommerce Brings on Finance and Commerce Veterans Anan Kashyap and Daniel Weisenfeld as it Scales up Mobile Commerce

Snapcommerce, the mobile commerce platform that matches price-conscious consumers with the best promotions, announced the appointments of Poshmark CFO Anan Kashyap to its board of directors and former BofA Securities investment banker Daniel Weisenfeld as its chief financial officer. Kashyap and Weisenfeld join Snapcommerce on the heels of an $85M growth round and on track for over 100% annual growth in mobile sales in 2021, bringing corporate finance strategy and transactional expertise to further strengthen…

The Future of the Digital Value-Exchange Economy

In recent years, brands have come to rely heavily on consumer data and behavioral tracking to power their digital campaigns. We need look no further than consumer DTC disruptors like Casper, Warby Parker and Dollar Shave Club - companies with no physical retail presence that have quickly become popular and profitable.  These brands have depended on performance marketing to reach customers, pouring resources into digital that might otherwise have been spent on physical overhead. Legacy brands have taken notice and poured…

Evocalize Launches Agent Recruiting Blueprint, Simplifying Digital Marketing on Google

Real Estate Brokerage Exit Realty Using New Feature to Enable Brokers and Agents to Easily Launch Automated, Data-Driven Digital Marketing Programs. Evocalize, a Collaborative Marketing Platform (CMP) provider, today introduced a new Blueprint within its CMP platform focused on Agent Recruiting. Real estate brokerage Exit Realty is using the new feature to enable its 550 local brokers and 20,000 agents to automatically activate digital marketing programs on the Google Display Network (GDN), and find and recruit agents for…

Salesforce Unveils New Digital 360 Innovations to Help Companies Go Digital Faster

Salesforce the global leader in CRM, today announced new innovations across Digital 360, helping companies go digital faster and deliver the next generation of marketing, commerce and digital experiences. Salesforce will debut these new technologies and more at the Connections opening keynote today at 9:00 a.m. PT. As consumers continue to push the limits of what it means to be digital first — from buying cars and groceries online to applying for mortgages on their phones — businesses' marketing budget is following suit,…

ContentTECH Summit Adopts .Tech Domain

The Content Marketing Institute (CMI), the leading global content marketing education and training organization, announced that they are partnering with .Tech Domains, the leading new domain extension for the tech ecosystem, to launch CMI’s ContentTECH Summit 2021 under the brand new domain. Marketing Technology News: Alliance Develops Shared Diversity and Inclusion Goals The new domain name gives the one-of-a-kind digital event focused on the intersection of content, technology, and strategy an elevated digital presence…