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5 Key ABM Tactics for Retail during the COVID-19 Pandemic

COVID-19 has forced marketing teams to shrink their martech and marketing ops budgets. During such challenging times, we can learn from recent ABM Tactics for Retail We have covered the Account Based Marketing concepts extensively in the past. And, knowing its delicate role in Lead Gen Marketing and Sales Acceleration operations, ABM remains a hot topic discussed by MarTech leaders around the world. Even the customers from emerging markets have begun to pick ABM tools and practices to not just target larger accounts but…

MarTech Interview with Jeff Pigatto, VP And Global Head, Salesforce Practice at Saggezza

"America 2.0 is a more efficient digital economy that will produce clear winners and losers. Our goal is to help our clients accelerate their digital transformation journey, and ensure they land in the "winners" column." Hi, please tell us about your role and the team/technology at Saggezza. As the vice president of the salesforce practice at Saggezza, my role is to build and grow a world-class Salesforce advisory and implementation practice. Our mission is to help our clients do a better job of putting their customers…

Terminus Announces ABM Integration with Salesforce Pardot

Combined data creates powerful segments, improved attribution analytics, and real-time alerts based on engagement across both platforms Terminus, a leading account-based marketing platform, announced its product integration with Pardot, a leading B2B marketing automation platform by Salesforce. The integration enables marketers to drive a full-funnel, account-centric strategy with shared data, improved analytics, advanced reporting, and lead-to-account mapping capabilities. Through the integration, Salesforce Pardot…

Sift Announces New Integration with Salesforce Commerce Cloud

Salesforce Commerce Cloud customers can now fight fraud and grow revenue with Sift’s Digital Trust & Safety Suite Sift, the leader in Digital Trust & Safety, announced that it has launched a new integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, brands can fight fraud and abuse while growing revenue with Sift. Marketing Technology News: IBM and…

Qualified.com Raises $12 Million Series A Funding to Turn B2B Websites

Norwest Venture Partners leads investment in the industry's only conversational marketing platform purpose-built for companies that use Salesforce Qualified solves a multi-billion-dollar problem for B2B brands: the inability for marketing and sales teams to identify and instantly meet with target buyers on their website  Qualified, the conversational marketing platform for companies that use Salesforce, announced a $12 million Series A funding round led by Norwest Venture Partners with additional participation from existing…

Saggezza Launches Salesforce Practice to Help Clients Maximize CRM Investment ROI

New practice helps clients in financial services, insurance, healthcare, and more to close more deals and provide a better customer experience  Saggezza, a global technology solutions provider and consulting firm, announced the launch of its Salesforce Practice. Through the new practice, Saggezza clients accelerate their digital transformation initiatives and better align business processes and technology investment with their primary goal: to become customer-focused companies. Saggezza became an official Salesforce Partner…

Salesforce Positioned by Gartner as a Leader in the Magic Quadrants for CRM Customer Engagement Center

Evaluations Based on Completeness of Vision and Ability to Execute Salesforce, the global leader in CRM, announced that Salesforce has been positioned by Gartner, Inc. as a Leader in its 2020 Magic Quadrants in three categories: CRM Customer Engagement Center, Field Service Management, and Sales Force Automation. CRM Customer Engagement Center and Field Service Management Salesforce was named as a Leader in the Gartner Magic Quadrant for CRM Customer Engagement Center for the twelfth consecutive year. Salesforce…

Vertafore Announces AMS360 Connect on Salesforce AppExchange

Vertafore’s customers can now benefit from efficient syncing between their CRM and agency management system Vertafore announced it has launched AMS360 Connect on Salesforce AppExchange, empowering customers to provide both sales and servicing teams at independent agencies with a complete view of an insurance customer’s needs. By syncing data between the Vertafore and Salesforce platforms, AMS360 Connect empowers Vertafore’s agency management system users to serve their clients more quickly and effectively. AMS360 Connect…

Digital River LINK Cartridge for Salesforce Commerce is Now Live

Brands can integrate Digital River’s Payments and Risk solution into their commerce platform Today Digital River, the most experienced global ecommerce enabler for established and fast-growing brands, announced its launch of the Digital River LINK cartridge for Salesforce Commerce Cloud, bringing B2C brands a combined solution to grow revenue and accelerate global expansion. This powerful combination allows brands to create enhanced customer experiences while offloading the risks of selling online to Digital River’s team…

sticky.io Announces a New Integration with Salesforce Commerce Cloud

Brands can now combine sticky.io’s subscription management and recurring billing solution with Salesforce’s unified commerce capabilities to grow their businesses sticky.io, a leading ecommerce platform provider for subscription management and recurring billing, announced the company’s new integration with Salesforce Commerce Cloud, empowering customers to easily launch subscription, reordering and membership programs to transform ecommerce transactions into recurring revenue. Marketing Technology News: Alfresco Ranked…

Zilliant Announces Zilliant CPQ Connector for Salesforce CPQ on AppExchange

Joint customers can now benefit from market-aligned price guidance to make informed quoting decisions Zilliant, a leader in intelligent B2B price optimization, price management and sales guidance software,  announced it has launched its CPQ Connector for Salesforce CPQ on Salesforce AppExchange, empowering customers to seamlessly integrate market-aligned prices that help sales reps win deals at more profitable prices. Marketing Technology News: PROLIFIQ Announces RELATIONSHIP MAP Integration with Quip on Salesforce…

PROLIFIQ Announces RELATIONSHIP MAP Integration with Quip on Salesforce AppExchange

Sales and customer success teams can boost account planning productivity with automated, bidirectional relationship maps across Salesforce Sales Clouds and Quip PROLIFIQ announced it has enhanced PROLIFIQ RELATIONSHIP MAP to boost sales productivity and 360-degree engagement with customers across Sales and Service Clouds and Quip. RELATIONSHIP MAP integration with Quip enables reps to quickly and visually build key account plans with Salesforce contact records from within Sales Cloud and Quip. Contact records can be easily…

Mobify Announces the Launch of the Headless Commerce Accelerated Program

In just eight weeks, launch Mobify’s storefront for headless commerce on top of an existing Commerce Cloud instance using the new Salesforce B2C Commerce APIs Mobify, a modern web storefront for headless commerce, announces the launch of its new Headless Commerce Accelerated program, which enables customers leveraging Salesforce Commerce Cloud to go headless in just eight weeks using the new Salesforce B2C Commerce APIs and Mobify’s storefront for headless commerce. This headless approach gives Commerce Cloud customers the…

Wipro to Acquire 4C, a Leading Salesforce Multi-Cloud Partner

Wipro Limited, a leading global information technology, consulting and business process services company, today announced that it has signed a definitive agreement to acquire 4C, one of the largest Salesforce partners in UK, Europe and the Middle East. Established in 1997 with its headquarters in Mechelen, Belgium, 4C is an independent Salesforce Platinum Partner and one of the leading customer-centric consultancies in Europe and the Middle East. 4C has deep capabilities across multiple Salesforce clouds including Sales,…

ChannelAdvisor Acquires Analytics Firm BlueBoard to Enhance E-Commerce Intelligence

ChannelAdvisor Introduces Brand Analytics to Provide Brands Access to E-Commerce Monitoring and Digital Optimization Tools ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced that it has acquired BlueBoard, a leading e-commerce analytics company. Headquartered in Paris, France, BlueBoard helps leading global brands such as L'Oreal, Clarins, and Logitech gain a competitive advantage on their e-commerce channels with…

Social Media Week Launches SMW+, a Live and On-Demand Streaming Service

The service will feature programming from industry thought-leaders, brands, platforms and agencies that aims to help marketers advance their careers and brands Crowdcentric Media, the owner and operator of the global conference series Social Media Week, is launching SMW+, a live and on-demand video streaming service for marketers seeking to advance their careers and brands. The service launches on Aug. 4. SMW+ subscribers will have access to programming from: Orchid Bertelsen, Head of Digital Innovation at Nestlé,…

The Tipping Point for Customer Value Management

For decades, value selling has been a secret weapon most enterprise sales teams brought out only for their biggest prospects. That’s because like with most secret weapons, it was expensive, hard to operate, and needed to be reserved for the most opportune moments. But in recent years, the introduction of new automated tools enabled pioneering organizations to deploy value selling at scale with near real-time use of value across multiple scenarios and prospects. Now, we stand at a tipping point where Customer Value…

Higher Ground and Spotify Announce the Michelle Obama Podcast

President Barack Obama and Michelle Obama’s production company, Higher Ground, and Spotify announced the first title from their ongoing partnership, The Michelle Obama Podcast. Hosted by Michelle Obama, the series will bring listeners the former First Lady’s most candid and personal conversations, showing us what’s possible when we allow ourselves to be vulnerable, to open up, and to focus on what matters most. The podcast will debut exclusively on Spotify on July 29, 2020. Like all podcasts on Spotify, it will be…

Zendesk Welcomes Marketing Veteran Chad Pearce to APAC Leadership Team

Earlier this month, Zendesk welcomed marketing veteran Chad Pearce to its Asia Pacific (APAC) leadership team, following on the recent appointment of Wendy Johnstone as regional Chief Operating Officer and Gari Johnson as Senior Vice President, Sales, APAC. Marketing Technology News: PlanetScale Delivers DaaS For Mission-Critical Applications Through Google Cloud Marketplace As Vice President of APAC Marketing, Pearce will be responsible for developing and executing Zendesk’s regional marketing strategy for APAC’s…

Auth0 Announces $120 Million in Series F Funding

Continued company growth underscores importance of identity management in digital transformation Auth0, the identity platform for development teams, announced it has closed a $120 million round of Series F funding, which brings Auth0’s valuation to $1.92 billion and total capital raised to more than $330 million. The funds will help fuel continued innovation and go-to-market expansion, responding to global demand for a simple, extensible identity platform that provides secure access to any application. Led by…