Browsing Tag

Ad Effectiveness

DISQO Releases Industry-First Unified Ad Measurement Benchmarks Combining Brand and Outcomes Lift

PRNewswire Nov 7, 2022

DISQO's single-source CX intelligence platform enables brands to benchmark full-funnel campaign effectiveness Customer experience (CX) intelligence platform DISQO released its "Brand and Outcomes Lift Industry Benchmarks" report, the first…
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Native & Programmatic Advertising

Mering Uses Emotion to Build a Competitive Edge in B2B Marketing Utilizes AI Technology to Study Ad…

MTS Staff Writer Oct 3, 2019 0

It is no surprise that the communications which garner the most attention are often the ones that pull on the heart strings. Just look at Nike/Colin Kaepernick, Always/Like a Girl, Dove/Real Beauty and so many others. In an effort to better…
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