Ad Formats

The partners will test different programmatic formats to resonate directly with target audiences Mirriad, the leader in virtual product placement (VPP), is thrilled to announce a strategic partnership with Insight TV, known for its…
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Marketing is not about the stuff you create, but the stories you tell. -Seth Godin It has been decades since the marketing quote was gifted by the OG of marketing, but it holds true even today. No user likes to interact with a boring ad or…
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Axis, an AI-powered programmatic platform that streamlines connections between suppliers and advertisers, and Lemma, a leading omnichannel Supply Side Platform (SSP) for emerging formats have joined forces in a strategic partnership. By…
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The report, based on data from 602 billion impressions, found playable ads 20x more likely to drive installs than banners in gaming, and UGC ad creative from Liftoff Influence has 20% lower CPI than other video formats Liftoff, the…
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New integration builds on Instacart's work to help accelerate growth for emerging brands – unlocking key sales insights and self-serve ad products for Shopify merchants Instacart for Shopify app is a powerful discovery tool for…
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Digital advertising is a crucial component of most modern marketing strategies. It refers to promoting products or services using digital channels such as search engines, social media, websites, and mobile applications. As the world becomes…
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Mintegral, a leading programmatic ad platform, announced that it joined Google AdMob as a bidding and waterfall SDK network with supported ad formats of interstitial, rewarded, and banner ads. Mintegral's bidding solution simplifies in-app…
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Jeff Bander, Chief Revenue Officer at Eye Square talks about the benefits of eye tracking software and how it can benefit digital ad measurement practices: ________ Welcome to this MarTech Series chat, Jeff, tell us about yourself and…
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Let's look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? Marketing Technology News: MarTech Interview with Liz Carter, CMO at…
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Vitaly Pecherskiy, COO and Co-founder at StackAdapt chats about the inception and evolution of StackAdapt while taking us through a few advertising and adtech tips in this conversation: ________ Welcome to this MarTech Series chat,…
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Conversational formats delivered key insights alongside dramatically improved dwell time and reduced bounce rates Cavai, a leading conversational advertising cloud, has delivered a ground-breaking part of a pilot child safety campaign for…
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Study finds surrounding ads with short-form native content leads to higher attention and more cognitive processing of brand ads MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, announced today a new study in…
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New report provides valuable insight into Black Consumers’ behaviors, interactions with and attitudes towards digital advertising, as brands reassess the power and influence of the Black community B Code, a digital media company focused on…
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Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix. Specifically, airings of 45-second spots grew a staggering 583…
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For Marketers, GDPR Will Enable Opportunities to Turn Consumers into Members. More High-Quality Data Means More Personalized and Effective Content and Ads Across the Board The first quarter of the year is already over, and the doors are…
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In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and Solve Industry Problems with Disruptive Technologies In 2018, brands are super-sensitive towards publishing…
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Glispa Also Unveiled New Branding Following Two Years of Acquisitions Mobile advertising technology company, Glispa is bolstering its executive team with the appointment of Jon Hook to the newly created role of Chief Commercial Officer.…
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