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Ad Formats

The Rise of Longer Ad Formats in Television

Ad formats longer than the traditional 30-second spot are growing by leaps and bounds, according to a new study by Southern California-based research firm DRMetrix. Specifically, airings of 45-second spots grew a staggering 583 percent in 2018 while 180-second spots grew a whopping 487 percent and 75- second spots grew 185 percent, the study finds. The DRMetrix research also found that more than $12.3 billion of national ad spending last year went to TV commercials that ask consumers to take action, such as…

Are You Late on GDPR: Don’t Press the Panic Button Yet!

For Marketers, GDPR Will Enable Opportunities to Turn Consumers into Members. More High-Quality Data Means More Personalized and Effective Content and Ads Across the Board The first quarter of the year is already over, and the doors are closing quickly on the companies that do not have a clear strategy to handle GDPR. With marketers scurrying to stay on course with their marketing technologies and data management strategies, is it too late to hop on the GDPR bus? In case you are unprepared or feel that you may have just…

Decoding The State of Programmatic Advertising and Ad Formats in 2018

In Our Latest Predictions Series 2018 Article, We Explore How the AdTech Companies Will Increasingly Seek to Create Value and Solve Industry Problems with Disruptive Technologies In 2018, brands are super-sensitive towards publishing anything that could be labeled as 'extremist' content. As advertising technology companies join together to fight against fraudulent ad inventory, amidst an already acknowledged disruption in the form of GDPR, we are slated to witness another dynamic year. "2017 was the year the entire…

Glispa Appoints Jon Hook as Their First Chief Commercial Officer

Glispa Also Unveiled New Branding Following Two Years of Acquisitions Mobile advertising technology company, Glispa is bolstering its executive team with the appointment of Jon Hook to the newly created role of Chief Commercial Officer. Based at Glispa’s London office, Hook is charged with commercializing Glispa’s solutions and will report to CEO Itamar Benedy. Read More: What Does Google Chrome’s New “Auto-Annoying-Ad-Blocker” Mean For You? Explaining the newly branded solutions and commenting on Hook’s…