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ad-fraud protection

Escalated Offers Advanced Warning: ‘Website Publishers Face Greater IVT Volume Amid Increased Internet Usage’

Escalated recently underscored the digital stresses and vulnerabilities that worldwide quarantines and stay-at-home orders are creating due to heavy online volume. With an unprecedented number of people now spending a large portion of their day on the internet, web publishers are experiencing a flood of invalid traffic (IVT), increasing the risk not only to their own business, but also to revenue generated by their advertising partners. Escalated is a trusted provider of real-time ad-fraud protection, geared toward IVT, bots…

Dealer.com Maintains Commitment to Ad Fraud Protection with TAG Recertification Against Fraud

For the third consecutive year, Dealer.com has earned a TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG), the leading global certification program fighting criminal activity and increasing trust in the digital advertising industry. Dealer.com is the only automotive-specific digital advertising company to carry this coveted designation. Since 2016, Dealer.com, a premiere automotive industry end-to-end marketing solution, has been devoted to combating fraudulent advertising activity to ensure…

Anura Awarded TAG Certified Against Fraud Seal by the Trustworthy Accountability Group

Fraud Seal Certification Demonstrates Anura's Leadership in Raising Industry Standards, Strengthens Its Solutions for Fortune 1000 Companies Anura, a leading provider of ad fraud protection solutions, is excited to announce that it has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). After achieving the TAG certification with independent validation by a third-party auditor, Anura's platform is well-positioned to be marketed to larger brand-name companies, increasing its market…

AppsFlyer Raises $210 Million, Positioning Attribution at the Core of the Marketing Tech Stack

Global Growth Investor General Atlantic Leads Series D Round AppsFlyer, the global attribution leader, announced a $210 million Series D funding round led by General Atlantic, a leading global growth equity firm based in New York. Alex Crisses, Managing Director at General Atlantic, and Anton Levy, Co-President and Global Head of Technology, have joined AppsFlyer’s Board of Directors. “We are excited to partner with a company that has an experienced team and a culture focused on the customer,” said Alex Crisses,…