Browsing Tag

ad management platform

Publisher Engagement and Revenue Solutions Leader, Insticator, Acquires OKO, a Leading Global Ad Management Platform

Insticator, a global leader in engagement and revenue solutions for publishers, announced the acquisition of ad management solutions provider, OKO, to expand its mission of deepening publishers’ relationships with their audiences. The combined entity will create a unified platform for publishers to achieve their audience and revenue goals, and consolidate their direct user data into one source. In doing so, Insticator will further empower publishers to gain insights into their audiences in order to boost engagement…

Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk

With expanded services for agency holding companies, program consults and equips partners to maximize client growth and innovation Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the launch of its Agency Partnership Services program. The program is designed and led by agency veteran Walt Cheruk, who recently joined as Vice President of Strategy to provide optimal support to Flashtalking’s agency partners worldwide. Expanded services include: joint product…

Flashtalking Appoints Michael Tuminello To Advance Company’s Verification And Video Offerings Worldwide

Leadership expansion reflects company’s expanding omnichannel scope of solutions and services, and prevailing commitment to quality Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the hiring of Michael Tuminello to advance its strategic expansion into verification and to refine its video offerings, as Vice President of Strategy for the company. As Flashtalking continues to deepen its commitment and expand its operations in both arenas, Tuminello’s…

Flashtalking and Comcast Technology Solutions Deliver Industry’s First Unified Linear to Digital Infrastructure

New integration and crucial link also centralizes omnichannel creative management and optimization Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced the establishment of breakthrough ecosystem for linear to digital distribution, as part of its new integration with Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers. The integration with the CTS Ad…

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind

Strengthens Robotic Process Automation in Basis, Centro’s Omnichannel Ad Management Platform Centro, a global provider of enterprise automation technology, announced the acquisition of QuanticMind, a developer of predictive advertising technology for digital channels. QuanticMind’s martech platform utilizes artificial intelligence (AI) and machine learning to unify and analyze data, which powers its software for search, keyword bid management, and marketing intelligence visualization. Basis, Centro’s flagship automation…

Adform Becomes the First DSP to Fully Integrate with BritePool to Solve for Third-Party Cookie Elimination

Now brands can operate more easily in a cookieless world, thanks to a first-of-its kind integration between Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, and BritePool, the leading, global identity resolution company for the emerging world of cookieless programmatic advertising. The two companies today announced that AdForm has integrated BritePool’s identity solution, to create a joint offering that will transform the global digital programmatic ad…

Adform FLOW Unveiled: Adform’s New Platform for Effortless Modern Marketing

Gartner adtech leader creates world´s first independent and fully integrated tech platform, seeking to amplify business results for advertisers and agencies Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle,  introduced its new product suite: Adform FLOW. Intuitively designed to make it easier for marketers to plan, buy and activate media, Adform FLOW has everything they need in one easy-to-use platform: DSP, DMP, SSP, DCO and ad server. Through exceptional…

Salce-Garcia Brings 15 Years of Industry Experience in Customer Advocacy as Operative Extends Global Client Portfolio

Operative, the ad management platform of choice for the world's largest media brands, announced it has promoted Brenda Salce-Garcia to SVP, Customer Success. Brenda will be responsible for Operative's global customer base, leading its strategic direction to drive customer engagement and time-to-value. In her new appointed role, Brenda joins Operative's executive team having successfully managed customer engagement for five years at the company from her previous role in account management and in prior roles at major media and…