ad measurement Archives — MarTech Series

IAB Tech Lab’s Advanced TV Commit Group Adds Leading Industry Players to Develop Comprehensive TV Advertising Technical Standards

Customer Experience Management PRNewswire - June 6, 2023

MarketCast Expands Brand Effect Ad Measurement Across Platforms

Entertainment PRNewswire - March 23, 2023

DISQO Launches Outcomes Lift for Cross-Platform Ad Measurement

Customer Experience Management PRNewswire - August 3, 2022

Nielsen Relaunches Streaming Measurement Suite across Content, Ads and Platforms to Tackle Growing Consumer Segment

Content Management PRNewswire - October 7, 2021

Cint Releases White Paper on Connected Data for Better Consumer Understanding

Customer Experience Management MTS Staff Writer - October 5, 2021

EDO, Inc. Announces Industry-First AVOD Ad Intelligence Offering

Analytics Globe Newswire - March 16, 2021

DISQO Appoints Kevin Whitcher as VP of Product, Enterprise Applications

Analytics Globe Newswire - February 16, 2021

TVSquared Celebrates 1 Million TV Campaigns Measured

TV Advertising MTS Staff Writer - December 2, 2020

TVision’s Advanced Audience Projections Powers Person-Level Ad Measurement

Analytics PRNewswire - November 17, 2020

Kochava Unveils Advanced OmniChannel Solution Set for Publishers

Analytics MTS Staff Writer - October 29, 2020

comScore Announces Campaign Ratings to Solve Cross-Platform Video Ad Measurement Challenge

Audience Data Sudipto Ghosh - July 31, 2018

Codewise’s Dr. Paweł Rzeszuciński Joins the European AI Alliance, Launched by the European Commission

AI/ML PRNewswire - June 19, 2018

Tag: ad measurement
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