ad measurement

New product measures cross-platform ad effectiveness and full-funnel customer behaviors Leading customer experience (CX) intelligence platform DISQO announced the launch of Outcomes Lift, the industry's first product measuring the full…
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Nielsen now captures 100% of streaming minutes viewed on the TV glass, 75% of CTV media spend and 87% of total video digital spend across computer, mobile and connected TV Nielsen, a long time leader in streaming content and ad…
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New publication illustrates how connected data can unlock contextual, holistic understanding of target audiences for decision-making Cint, a global software leader in digital insights gathering, has published a new white paper:…
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EDO, Inc., the advertising data, measurement, and analytics software company, today announced the launch of its new product, Ad EnGage CI (Competitive Intelligence) Streaming. This product provides marketers with first-of-its-kind…
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Whitcher joins DISQO to develop and scale enterprise data and insights products, build a word-class product team and support company’s rapid growth and success Consumer insights platform DISQO announced the appointment of Kevin Whitcher as…
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TVSquared, the global leader in cross-platform TV ad measurement, announced today that it measured its one-millionth campaign. The milestone was reached in November with Balsam Hill’s 2020 holiday campaign called “This Tree,” which ran…
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TVision, the company measuring TV ad engagement, announced its new offering: Advanced Audience Projections (AAP). Major TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp, and iSpot are already…
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Kochava for Publishers Designed to Maximize Monetization for First-party Ad Measurement Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced the release of Kochava for Publishers.…
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comscore's New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living Room Devices comScore has announced a pilot program for its newest solution aimed to solve the…
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After Joining the European AI Alliance, As Per the Rules, Dr. Paweł Rzeszuciński Will Act Independently and in Public Interest Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for…
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The Company Supports Skyrocketing Revenue Growth By Strengthening Its Operational Alignment Around The Customer Codewise, the industry-first provider of AI-powered ad exchange, DSP, and online ad measurement and optimization platforms…
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