ad measurement

EDO, Inc., the advertising data, measurement, and analytics software company, today announced the launch of its new product, Ad EnGage CI (Competitive Intelligence) Streaming. This product provides marketers with first-of-its-kind…
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Whitcher joins DISQO to develop and scale enterprise data and insights products, build a word-class product team and support company’s rapid growth and success Consumer insights platform DISQO announced the appointment of Kevin Whitcher as…
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TVSquared, the global leader in cross-platform TV ad measurement, announced today that it measured its one-millionth campaign. The milestone was reached in November with Balsam Hill’s 2020 holiday campaign called “This Tree,” which ran…
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TVision, the company measuring TV ad engagement, announced its new offering: Advanced Audience Projections (AAP). Major TV measurement and advertising platform players, including Oracle Data Cloud, Xandr, VideoAmp, and iSpot are already…
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Kochava for Publishers Designed to Maximize Monetization for First-party Ad Measurement Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced the release of Kochava for Publishers.…
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comscore's New Product Will Offer Unduplicated Campaign Measurement Across Linear TV, Network OTT and Hulu on Desktop, Mobile, and Living Room Devices comScore has announced a pilot program for its newest solution aimed to solve the…
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After Joining the European AI Alliance, As Per the Rules, Dr. Paweł Rzeszuciński Will Act Independently and in Public Interest Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for…
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The Company Supports Skyrocketing Revenue Growth By Strengthening Its Operational Alignment Around The Customer Codewise, the industry-first provider of AI-powered ad exchange, DSP, and online ad measurement and optimization platforms…
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