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Dark Data: The Untapped Resource Companies Need to Look Into

Industry Experts We Spoke to This Year Had a Lot of Insights on Dark Data. Here's a Comprehensive Look at What They Had to Share When it comes to any kind of data, things get serious in business scenarios. While Big Data has enjoyed a lot of attention so far, off late, Dark Data too has been slowly making the rounds in business conversations. What is Dark Data? Gartner Inc defines it as information assets that an organization collects, processes and stores in the course of its regular business activity, but fails to use…

TechBytes with Jason Atlas, CTO, Adbrain

Jason Atlas CTO, Adbrain Adbrain’s Identity AI™ approach utilizes machine learning technology to create cohorts of identities across three dimensions of data: People, Places and Devices. The multi-dimensional identity methodology affords a comprehensive view of identity beyond a single-device context. We spoke to Jason Atlas, Chief Technology Officer, Adbrain,  to understand how Customer Identification Mapping technology helps resolve the challenges in marketing attribution.MTS: How have the definitions for “unified,…

Gareth Davies, Founder and CEO of Adbrain selected for the AMA 4 under 40 Emerging Leaders Award

The American Marketing Association (AMA) announced the recipients of the annual 4 Under 40 Emerging Leaders Award including Gareth Davies, Co-Founder & CEO of Adbrain. The award program honors young leaders working in marketing who are making significant contributions to the future success of the industry. “As a community for marketers that inspires curiosity, debate, and connection, we are proud to honor these professionals for their extraordinary commitment to advancing our industry. They embody the AMA vision…

Adbrain Integrates with Narrative I/O’s Data Commercialization Platform (DCP) to Extend the Global Reach of its Customer Identity Data

Data marketplace and platform company Narrative has partnered with Adbrain, a global provider of intelligent customer identity technology solutions, as a premier cross-device data source for Narrative’s newly launched Data Commercialization Platform (DCP). The Platform is a digital data marketplace for buyers and sellers of raw data assets to easily discover each other and transact, avoiding the headaches and costs of lengthy contract discussions and one-off  integrations. Adbrain is providing its powerful cross-device…

Adbrain Advances its AI Technology to Power its Identity Matching Capabilities

Following five years of innovation into solving customer identity in a connected world, Adbrain is excited to announce the next evolution in identity resolution. Adbrain has moved beyond a cross-device graph and is releasing an update to Adbrain’s Identity AITM, a new multi-dimensional identity approach to help marketers and their partners reach their customers like never before. Adbrain’s Identity AI™ is the brain that powers all Adbrain solutions, which include Customer ID Mapping for Marketers and their partners.…