addressable TV Archives — MarTech Series

Addressable TV Advertising Grows for Third Year in a Row as 53% of Advertisers Call It a Must-Buy

Technology Business Wire - November 20, 2024

New Research from Go Addressable Finds That Nearly Half of Advertisers Said Addressable TV Advertising Played a Role in Their Upfront Negotiations

Customer Experience Management Business Wire - September 15, 2023

Alliant Launches New Streaming TV Subscriber & Viewership Audiences for Advertisers

Customer Experience Management MTS Staff Writer - September 12, 2023

Tunnl Announces New Audience Intelligence Platform

Customer Experience Management Globe Newswire - March 8, 2023

Spearad Introduces Revolutionary ‘Selective Programmatic Advertising’ for Addressable TV

Native & Programmatic Advertising PRNewswire - March 17, 2021

Spearad Raises $1 Million + Seed Funding

TV Advertising PRNewswire - December 11, 2020

SpotX Releases 2021 Global Trends Report for Video Advertising

Video Advertising PRNewswire - December 4, 2020

MarTech Video Interview with Larry Allen – Comcast

Interviews Sudipto Ghosh - November 10, 2020

SpotX Unveils Programmatic Solutions To Scale Linear Addressable TV

Video Advertising PRNewswire - September 22, 2020

Project OAR Expands Consortium with Scripps and ViacomCBS as Addressable TV Advertising Standards Solidify

Video Advertising MTS Staff Writer - May 11, 2020

GroupM Expands Patrick XU’s China CEO Remit to Hong Kong and Taiwan, Ashutosh Srivastava Named CEO of Asia Pacific (Excluding Mainland China, Hong Kong...

Native & Programmatic Advertising MTS Staff Writer - March 11, 2020

GroupM Launches Finecast in Canada, Bringing Addressable TV to North America

Video MTS Staff Writer - March 11, 2020

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