adtech insights

Marketing and advertising executives have a fondness of jargon and acronyms. Anything to make our methods of leveraging data or targeting sound more appealing to the average user or end consumer. While as an industry, we’re typically quick…
Read More...

Digital messaging would be a bigger industry than mobile advertising and social media combined. Despite the growth in messaging and Rich Communication Services (RCS), brands are starting at a staggering loss of $917.2 billion from their…
Read More...

Tell us about your business continuity plans through COVID-19?  Many businesses have faced uncharted disruption and have felt the material impact of this crisis. TransUnion has been uniquely equipped with data and insights to help our…
Read More...

You probably just started an online travel agency and are looking to target audiences in the travel niche. Before you go on to create your ad campaign, there is some audience targeting factors you should consider. Given that the…
Read More...

Tell us about your journey into technology and how you arrived at Quantcast. After getting a PhD in machine learning from the University of Liverpool, I worked in financial markets for 12 years before I joined Quantast in 2016. Tell…
Read More...

As the COVID-19 pandemic continues to impact the lives of millions of global consumers throughout 2020, brands are tasked with being in touch with their prospects and customers in a deeper, more one-to-one way, which builds more trust. This…
Read More...

According to the global survey, 5G will start replacing the traditional broadcast distribution channels for TV Content like DTT and satellite within 1 to 2 years. Internet TV technology ecosystem is in a dynamic state of transition. Its…
Read More...

2020 has been a tumultuous year by any standard, with some industries suffering greatly while others experienced increased business as a result. The global lockdown has seen the digital landscape grow sharply as many physical activities and…
Read More...

25 May 2018-- a historic day in the world of doing ethical business. On this day, in 2018, the European Union finally implemented the General Data Protection Regulation (GDPR). In the last 2 years of its existence, GDPR has been seen as a…
Read More...